TABLE OF CONTENTS
Descriptive Summary
Biographical Sketch
Scope and Content Note
Organization of Collection
Restrictions
Index Terms
Related Material
Administrative Information
Description of Series
Administration, 1938-1968 and undated
Advertising, 1953-1969
Buildings, 1936-1969 and undated
Displays, 1939-1965 and undated
Events, 1948-1964 and undated
Fantasy Land, 1956-1965
History, 1934-1980 and undated
Merchandising, 1969 and undated
Publicity, 1934-1968 and undated
Print Materials, 1930-1978 and undated
|
A Guide to the Wendell Potter Collection of Joske's Materials, 1930-1980 (bulk 1936-1969)
|
|
|
|
|
Creator: |
Potter, Wendell |
|
Title: |
Wendell Potter Collection of Joske's Materials |
|
Dates: | 1930-1980 |
|
Dates (Bulk): | 1936-1969 |
|
Creator Abstract: |
Wendell Potter was the Display Director for Joske's department store in San Antonio, Texas. |
|
Content Abstract: |
The collection is comprised of photographs depicting Joske's displays, merchandising, events, and buildings. Blueprints and floor plans trace the evolution of the downtown San Antonio store. Print materials cover administration, advertising, history, and publicity. |
|
Identification: |
MS 484 |
|
Extent: |
3 linear feet (3 boxes) |
|
Language: |
English |
|
Repository |
University of Texas at San Antonio Libraries Special Collections |
Wendell Potter was the Display Director for Joske's department store in San Antonio, Texas. Potter was best known for his Christmas creations including a holiday wonderland called Fantasy Land.
Return to the Table of Contents
The collection is comprised of photographs depicting Joske's displays, merchandising, events, and buildings. Blueprints and floor plans trace the evolution of the downtown San Antonio store. Print materials such as brochures, clippings, and reports cover administration, advertising, and publicity for the store as well as capturing Joske's history.
Return to the Table of Contents
|
|
|
Organization of Collection |
|
|
|
|
Administration |
|
|
Advertising |
|
|
Buildings |
|
|
Displays |
|
|
Events |
|
|
Fantasy Land |
|
|
History |
|
|
Merchandising |
|
|
Publicity |
|
|
Print Materials |
Return to the Table of Contents
Access Restrictions
This collection is housed at UTSA's Main Campus and must be accessed via the John Peace Library Special Collections reading room. To request access, please use the Collections Request Form.
Use Restrictions
The researcher assumes full responsibility for observing all copyright, property, and libel laws as they apply.
Return to the Table of Contents
|
|
|
|
|
|
|
Persons |
|
|
Potter, Wendell |
|
Organizations |
|
|
Joske's (San Antonio, Tex.) |
|
Subjects |
|
|
Architecture. |
|
|
Advertising. |
|
|
Buildings. |
|
|
Christmas. |
|
|
Department stores. |
|
|
Fashion. |
|
|
Fashion shows. |
|
|
Merchandising. |
|
Places |
|
|
San Antonio (Tex.) |
|
Genres/Formats |
|
|
Advertisements |
|
|
Blueprints (reprographic copies) |
|
|
Floor plans (orthographic projections) |
|
|
Photographs |
|
|
Schematic drawings |
|
Occupation |
|
|
Managers |
|
Local Subjects |
|
|
Architecture/Historic Preservation |
|
|
Business |
|
|
San Antonio History |
Return to the Table of Contents
Return to the Table of Contents
[Identification of item], Wendell Potter Collection of Joske's Materials, MS 484, University of Texas at San Antonio Libraries Special Collections.
Received as a donation from Walter N. Potter in March 2017 (Acc. 2017-015).
Processed by Melissa Gohlke, Assistant Archivist in November-December, 2017.
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Administration, 1938-1968 and undated |
| Box |
| OM1 |
|
|
First account ledger, includes envelope with note from Wendell Potter,1874-1876 |
| Box |
| 1 |
|
|
Store policies manual, 1938-1941 |
|
|
|
Joske Jabberwocky, 1956 |
|
|
|
Executive training breakfast photographs, 1958 |
|
|
|
San Antonio Water Board Annual Report, 1968 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Advertising, 1953-1969 |
| Box |
| 1 |
|
|
"New Joske's" promotional booklet, 1953 |
| Box |
| 2 |
|
|
Photographs, 1956 and undated |
| Box |
| 1 |
|
|
Promotional photographs, 1965-1969 and undated |
| OSF |
| 6 |
|
|
New Main Floor Plaza opening, 1966 |
| Box |
| 1 |
|
|
Engraver's plates, 1968 |
|
|
|
Joske's postcard, undated |
|
|
|
Billboard photographs, undated |
|
|
|
Bus transfer tickets, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Buildings, 1936-1969 and undated |
|
|
|
Downtown San Antonio |
|
|
|
|
Blueprints and plans |
| OSF |
| 1 |
|
|
|
|
Land surveys of Joske's property holdings, 1957 and undated |
| OSF |
| 2 |
|
|
|
|
Telephone wiring schematic, undated |
|
|
|
|
|
Study for new basement stair, 1967 |
| OSF |
| 4 |
|
|
|
|
Plan and details of Auditorium, 1936 |
|
|
|
|
|
Warehouse, 1946 |
|
|
|
|
|
Property and topography, 1946 |
|
|
|
|
|
Building and remodeling project, 1938 |
| OSF |
| 5 |
|
|
|
|
Property plans, undated |
|
|
|
|
|
Auditorium plan, undated |
|
|
|
|
|
Study for the disposition of property, 1946 |
|
|
|
|
|
Rendering of the property and surrounding buildings, undated |
| Box |
| 1 |
|
|
|
|
Furniture Service Building rendering, undated |
|
|
|
|
Photographs |
| Box |
| 1 |
|
|
|
|
New Building, 1953 |
|
|
|
|
|
Color negative of Commerce Street building, undated |
|
|
|
|
|
Fiberglass wall on exterior of Commerce Street building, 1968-1969 |
| Box |
| OM1 |
|
|
|
|
Photographs and rendering, undated |
|
|
|
|
Print Materials |
| Box |
| 1 |
|
|
|
|
Correspondence regarding floor tiles, 1938 |
|
|
|
|
|
San Antonio Express article, "Tour through the new Joske's store,"1953 |
|
|
|
|
|
Clippings about remodeling, 1967 |
|
|
|
|
|
Building growth over 80 years, undated |
|
|
|
North Star Mall Store |
|
|
|
|
Photograph, 1969 |
| Box |
| OM1 |
|
|
|
Photographs, 1969 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Displays, 1939-1965 and undated |
| Box |
| 1 |
|
|
Cowboy sign, 1939 |
|
|
|
Air Design, 1949, 1963-1964 and undated |
|
|
|
Architect window display, 1953 |
|
|
|
Giant roof Santa clippings, 1956 |
|
|
|
Giant roof Santa correspondence, sketches, 1956 |
|
|
|
Giant roof Santa photographs, 1956 |
| Box |
| OM1 |
|
|
Christmas photographs, 1957 |
| Box |
| 1 |
|
|
Appliances, 1958 |
|
|
|
WOAI filming Silver Dollar Saloon display, 1959 |
|
|
|
Recollections by Walter Potter with photographs, undated |
|
|
|
Display signing presentation, 1964 |
|
|
|
Promotional booklet, 1965 |
| Box |
| OM1 |
|
|
Audio discs, Jungle music and sounds, untitled, 1967 and undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Events, 1948-1964 and undated |
|
|
|
Diamond Jubilee, 1948 |
| Box |
| 1 |
|
|
|
Photographs of parade, 1948 |
|
|
|
|
Photographs of window displays, 1948 |
|
|
|
|
Copy of 1888 Joske's advertisement, 1948 |
|
|
|
|
Research files Battle of San Jacinto, 1891, 1948 |
|
|
|
|
Research files 1910 newspapers prints, 1948 |
|
|
|
|
Sketches for advertisements, 1948 |
|
|
|
|
Negatives of newspaper articles, 1948 |
|
|
|
|
Research files Pearl Harbor, 1948 |
|
|
|
|
Research files Randolph Field, 1931, 1948 |
|
|
|
|
Research files San Antonio flood of 1921, 1948 |
|
|
|
Fashion Shows, 1950-1957 |
| Box |
| 1 |
|
|
|
Resort and Spring Collection photographs, 1950 |
|
|
|
|
Easter show and carnival photographs, 1954 |
|
|
|
|
Fall Fashion photographs and advertisements, 1954 |
|
|
|
|
Summer Fashion, 1957 |
|
|
|
Fiesta, 1950-1953 |
| Box |
| 1 |
|
|
|
Parade advertisements, 1950 |
|
|
|
|
Clippings, 1953-1963 |
|
|
|
|
Parade photographs, 1953 and undated |
| Box |
| OM1 |
|
|
|
Fiesta advertising, 1949-1952 |
| Box |
| 1 |
|
|
"Events in San Antonio," booklet, 1958 |
|
|
|
"This is the Army," photograph and promotional booklets, 1959 |
|
|
|
Celanese Fiber Company promotion photographs and promotional materials,1962-1963 |
|
|
|
Diez y Seis, Viva Mexico, photographs and promotional materials, 1963-1964 |
|
|
|
DuPont Comes to Joske's, promotional booklets, undated |
| Box |
| 1, OM1 |
|
|
Miss Teena pageant photographs, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fantasy Land, 1956-1965 |
| Box |
| OM1 |
|
|
Scrapbook, 1956-1960 |
| Box |
| 1 |
|
|
Brochures, 1960 |
|
|
|
Clippings, 1960 |
|
|
|
Photographs, 1960 |
|
|
|
Plan for high traffic, 1960 |
|
|
|
Photograph of train, 1961 |
|
|
|
Report, 1965 |
|
|
|
This Month in San Antonio: Official Hotel Greeters Guide,1961 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
History, 1934-1980 and undated |
| Box |
| 1 |
|
|
Clippings, 1934-1980 |
|
|
|
"History of Joske's and Son and Joske's Bros. Co. and Joske's of Texas," by E.L. Vargas, undated |
|
|
|
Questionnaire, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Merchandising, 1969 and undated |
| Box |
| 1 |
|
|
Photographs Christmas, 1969 |
| Box |
| 2 |
|
|
Photographs Christmas, undated |
|
|
|
Kickernick Shop, undated |
| OSF |
| 3 |
|
|
Fixture renderings, undated |
|
|
|
Fixturing floor plans, undated |
| Box |
| OM1 |
|
|
Fixturing floor plans, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Publicity, 1934-1968 and undated |
| Box |
| 2 |
|
|
Clipping, 1934 |
|
|
|
Organizational chart for the Publicity department, 1968 |
|
|
|
Aerial photographs with notes, undated |
|
|
|
"Supplement to Joske's of Texas 100th anniversary," handwritten notes, undated |
|
|
|
Photographs of planes to pick up Santa, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Print Materials, 1930-1978 and undated |
| Box |
| 2 |
|
|
Alamo Plaza clippings, 1930, 1953 and undated |
|
|
|
"The Broadcaster," 1967 |
|
|
|
San Antonio Chamber of Commerce magazine, 1967-1969 |
|
|
|
Local attractions, 1977-1978 and undated |
|
|
|
"The Missions: A Heritage of Faith," undated |
Return to the Table of Contents
|
