Texas Archival Resources Online

TABLE OF CONTENTS


Descriptive Summary

Biographical Sketch

Scope and Content Note

Organization of Collection

Restrictions

Index Terms

Related Material

Administrative Information

Description of Series

Administration, 1938-1968 and undated

Advertising, 1953-1969

Buildings, 1936-1969 and undated

Displays, 1939-1965 and undated

Events, 1948-1964 and undated

Fantasy Land, 1956-1965

History, 1934-1980 and undated

Merchandising, 1969 and undated

Publicity, 1934-1968 and undated

Print Materials, 1930-1978 and undated

University of Texas San Antonio

A Guide to the Wendell Potter Collection of Joske's Materials, 1930-1980 (bulk 1936-1969)



Descriptive Summary

Creator: Potter, Wendell
Title: Wendell Potter Collection of Joske's Materials
Dates: 1930-1980
Dates (Bulk): 1936-1969
Creator Abstract: Wendell Potter was the Display Director for Joske's department store in San Antonio, Texas.
Content Abstract: The collection is comprised of photographs depicting Joske's displays, merchandising, events, and buildings. Blueprints and floor plans trace the evolution of the downtown San Antonio store. Print materials cover administration, advertising, history, and publicity.
Identification: MS 484
Extent: 3 linear feet (3 boxes)
Language: English
Repository University of Texas at San Antonio Libraries Special Collections

Biographical Sketch

Wendell Potter was the Display Director for Joske's department store in San Antonio, Texas. Potter was best known for his Christmas creations including a holiday wonderland called Fantasy Land.

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Scope and Content Note

The collection is comprised of photographs depicting Joske's displays, merchandising, events, and buildings. Blueprints and floor plans trace the evolution of the downtown San Antonio store. Print materials such as brochures, clippings, and reports cover administration, advertising, and publicity for the store as well as capturing Joske's history.

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Organization of Collection

Administration
Advertising
Buildings
Displays
Events
Fantasy Land
History
Merchandising
Publicity
Print Materials

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Restrictions

Access Restrictions

This collection is housed at UTSA's Main Campus and must be accessed via the John Peace Library Special Collections reading room. To request access, please use the Collections Request Form.

Use Restrictions

The researcher assumes full responsibility for observing all copyright, property, and libel laws as they apply.

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Index Terms

Persons
Potter, Wendell
Organizations
Joske's (San Antonio, Tex.)
Subjects
Architecture.
Advertising.
Buildings.
Christmas.
Department stores.
Fashion.
Fashion shows.
Merchandising.
Places
San Antonio (Tex.)
Genres/Formats
Advertisements
Blueprints (reprographic copies)
Floor plans (orthographic projections)
Photographs
Schematic drawings
Occupation
Managers
Local Subjects
Architecture/Historic Preservation
Business
San Antonio History

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Related Material

UTSA Libraries Special Collections also holds the Joske's Quarter Century Club Collection and the Joske's Business Records.

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Administrative Information

Preferred Citation

[Identification of item], Wendell Potter Collection of Joske's Materials, MS 484, University of Texas at San Antonio Libraries Special Collections.

Acquisition Information

Received as a donation from Walter N. Potter in March 2017 (Acc. 2017-015).

Processing Information

Processed by Melissa Gohlke, Assistant Archivist in November-December, 2017.

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Detailed Description of the Collection

Administration, 1938-1968 and undated

Box
OM1 First account ledger, includes envelope with note from Wendell Potter,1874-1876
Box
1 Store policies manual, 1938-1941
Joske Jabberwocky, 1956
Executive training breakfast photographs, 1958
San Antonio Water Board Annual Report, 1968

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Advertising, 1953-1969

Box
1 "New Joske's" promotional booklet, 1953
Box
2 Photographs, 1956 and undated
Box
1 Promotional photographs, 1965-1969 and undated
OSF
6 New Main Floor Plaza opening, 1966
Box
1 Engraver's plates, 1968
Joske's postcard, undated
Billboard photographs, undated
Bus transfer tickets, undated

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Buildings, 1936-1969 and undated

Downtown San Antonio
Blueprints and plans
OSF
1 Land surveys of Joske's property holdings, 1957 and undated
OSF
2 Telephone wiring schematic, undated
Study for new basement stair, 1967
OSF
4 Plan and details of Auditorium, 1936
Warehouse, 1946
Property and topography, 1946
Building and remodeling project, 1938
OSF
5 Property plans, undated
Auditorium plan, undated
Study for the disposition of property, 1946
Rendering of the property and surrounding buildings, undated
Box
1 Furniture Service Building rendering, undated
Photographs
Box
1 New Building, 1953
Color negative of Commerce Street building, undated
Fiberglass wall on exterior of Commerce Street building, 1968-1969
Box
OM1 Photographs and rendering, undated
Print Materials
Box
1 Correspondence regarding floor tiles, 1938
San Antonio Express article, "Tour through the new Joske's store,"1953
Clippings about remodeling, 1967
Building growth over 80 years, undated
North Star Mall Store
Photograph, 1969
Box
OM1 Photographs, 1969

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Displays, 1939-1965 and undated

Box
1 Cowboy sign, 1939
Air Design, 1949, 1963-1964 and undated
Architect window display, 1953
Giant roof Santa clippings, 1956
Giant roof Santa correspondence, sketches, 1956
Giant roof Santa photographs, 1956
Box
OM1 Christmas photographs, 1957
Box
1 Appliances, 1958
WOAI filming Silver Dollar Saloon display, 1959
Recollections by Walter Potter with photographs, undated
Display signing presentation, 1964
Promotional booklet, 1965
Box
OM1 Audio discs, Jungle music and sounds, untitled, 1967 and undated

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Events, 1948-1964 and undated

Diamond Jubilee, 1948
Box
1 Photographs of parade, 1948
Photographs of window displays, 1948
Copy of 1888 Joske's advertisement, 1948
Research files Battle of San Jacinto, 1891, 1948
Research files 1910 newspapers prints, 1948
Sketches for advertisements, 1948
Negatives of newspaper articles, 1948
Research files Pearl Harbor, 1948
Research files Randolph Field, 1931, 1948
Research files San Antonio flood of 1921, 1948
Fashion Shows, 1950-1957
Box
1 Resort and Spring Collection photographs, 1950
Easter show and carnival photographs, 1954
Fall Fashion photographs and advertisements, 1954
Summer Fashion, 1957
Fiesta, 1950-1953
Box
1 Parade advertisements, 1950
Clippings, 1953-1963
Parade photographs, 1953 and undated
Box
OM1 Fiesta advertising, 1949-1952
Box
1 "Events in San Antonio," booklet, 1958
"This is the Army," photograph and promotional booklets, 1959
Celanese Fiber Company promotion photographs and promotional materials,1962-1963
Diez y Seis, Viva Mexico, photographs and promotional materials, 1963-1964
DuPont Comes to Joske's, promotional booklets, undated
Box
1, OM1 Miss Teena pageant photographs, undated

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Fantasy Land, 1956-1965

Box
OM1 Scrapbook, 1956-1960
Box
1 Brochures, 1960
Clippings, 1960
Photographs, 1960
Plan for high traffic, 1960
Photograph of train, 1961
Report, 1965
This Month in San Antonio: Official Hotel Greeters Guide,1961

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History, 1934-1980 and undated

Box
1 Clippings, 1934-1980
"History of Joske's and Son and Joske's Bros. Co. and Joske's of Texas," by E.L. Vargas, undated
Questionnaire, undated

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Merchandising, 1969 and undated

Box
1 Photographs Christmas, 1969
Box
2 Photographs Christmas, undated
Kickernick Shop, undated
OSF
3 Fixture renderings, undated
Fixturing floor plans, undated
Box
OM1 Fixturing floor plans, undated

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Publicity, 1934-1968 and undated

Box
2 Clipping, 1934
Organizational chart for the Publicity department, 1968
Aerial photographs with notes, undated
"Supplement to Joske's of Texas 100th anniversary," handwritten notes, undated
Photographs of planes to pick up Santa, undated

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Print Materials, 1930-1978 and undated

Box
2 Alamo Plaza clippings, 1930, 1953 and undated
"The Broadcaster," 1967
San Antonio Chamber of Commerce magazine, 1967-1969
Local attractions, 1977-1978 and undated
"The Missions: A Heritage of Faith," undated

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