Texas Archival Resources Online

TABLE OF CONTENTS


Biographical Note

Scope and Contents

Restrictions

Index Terms

Administrative Information

Accession Numbers

Description of Series

Miscellaneous video materials 1990-2002

California research materials 1992-2001

Florida research materials 1989-1999

Georgia research materials 1991-1993

Illinois research materials 1985-2002

Indiana research materials 1989-1991

Kansas research materials 1978-1989

Louisiana research materials 1991

Maine research materials 1989

Massachusetts research materials 1978

Michigan research materials 1996

Minnesota research materials 1988-1998

Mississippi research materials 1978

Missouri research materials 1988-2004

Montana research materials 1990

Nevada research materials 1990-1998

New Hampshire research materials 1992

New York research materials 1978-2005

Ohio research materials 1990-2006

Pennsylvania research materials 1991

Rhode Island research materials 1988-1999

South Carolina research materials 1990

South Dakota research materials 1986-1993

Texas research materials 1991-1998

Washington, D.C. research materials 2002

Wisconsin research materials 1996

Presidential races/National Organizations 1989-1996

University of Texas, Dolph Briscoe Center for American History

Fred Steeper papers, 1978-2006



Creator Steeper, Fred
Title: Fred Steeper papers
Dates: 1978-2006
Abstract: The Fred Steeper papers comprise surveys, focus groups, and ad testing focus groups related to Republican political campaign planning and voter satisfaction.
Identification: camh-arc-004049
Extent: 24 linear feet
Language: English
Language: Materials are written in English.
Repository: Dolph Briscoe Center for American History

Biographical Note

Fred Steeper co-founded Market Strategies, Inc., in 1989. He has designed ad testing research, focus groups, and polling for more than 100 U.S. Senate gubernatorial campaigns since 1972, when he directed polling for the Richard Nixon presidential campaign. Steeper was the senior polling consultant for George H.W. Bush's 1988 and 1992 presidential campaigns; he also was a senior polling and focus group consultant for George W. Bush's 2000 campaign. A recognized expert in political behavior, Steeper's work includes research on issues including stem cell research, concealed handgun licenses, and tort and auto insurance reform. Other clients include California Governor Arnold Schwarzenegger, U.S. House Speaker Paul Ryan, and former U.S. senators Thad Cochran and Arlen Specter.

Steeper is a graduate of Western Michigan University; he completed graduate courses and oral exams at the University of Michigan.

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Scope and Contents

The Fred Steeper Papers comprise surveys, focus groups, and ad testing focus groups related to Republican political campaign planning and voter satisfaction. The papers document Steeper's work on national and statewide campaigns from the 1980s to the 2000s.

Focus group materials may include summary reports and video of group discussions; ad testing focus groups also may include tables for quantitative results. Ad testing focus groups refer to Perception Analyzers (PA), or "dials" used to record responses.

Materials are grouped by state, with dates in reverse chronological order. Materials for statewide races precede materials for various campaigns within the state, such as congressional races.

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Restrictions

Conditions Governing Access

A portion of this collection is stored remotely. Advance notice required for retrieval. Contact repository for retrieval.

Conditions Governing Use

There are no use restrictions on this collection. Publisher is responsible for complying with copyright law.

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Index Terms

Personal Names
Steeper, Fred
Corporate Names
Republican Party (U.S. : 1854- )
Subjects
Elections
Politics and culture
Public opinion

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Administrative Information

Preferred Citation

Fred Steeper Papers, 1978-2006, Dolph Briscoe Center for American History, The University of Texas at Austin.

Processing Information

This collection was processed by Colleen Hobbs, December 2018.

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Accession Numbers

2017-255; 2017-276; 2017-294; 2018-236

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Detailed Description of the Collection

Miscellaneous video materials 1990-2002

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2017-255/1 Assorted VHS tapes of focus groups, including Missouri, Florida, Texas, South Dakota, Virginia, Michigan, and Georgia races 1990-1996
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2017-255/2 Assorted VHS tapes of focus groups, including California, Texas, Michigan, Illinois, Ohio, and Arkansas races 1990-1996
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2018-236/7 Focus group VHS tapes 1990-1992
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2018-236/8 Focus group VHS tapes 1992
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2018-236/9 Focus group VHS tapes 1993-1996
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2018-236/10 Focus group VHS tapes 2000-2002

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California research materials 1992-2001

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2017-276/1 John Seymour, strategic recommendations, California Senate, U.S. Senate 1991-1992
California 22nd Congressional District, Huffington 1992
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2017-294/3 John Seymour, PRM research, senatorial campaign, VHS tapes (3) 1992
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2017-276/1 Richard Riordan, California statewide survey 2001-2002
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2017-294/3 Richard Riordan, including gender subsets, gubernatorials ad test, and Proposition 49 ad test (Arnold Schwarzenegger), VHS tapes (4) 2001
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2017-276/1 California After School Initiative Analysis 2001
Pete Wilson, gubernatorial campaign 1994
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2018-236/5 Richard Riordan, ad test, analysis, and recommendations 2001
John Seymour analysis and recommendations 1992

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Florida research materials 1989-1999

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2017-294/2 Funding Youth Tobacco Prevention Program 1999
Tom Gallagher, Insurance Commission/Republican primary 1989-1995
Sales tax increase/prisons 1994
Florida 5th/8th congressional districts 1992
Bill McCollum for Congress 1990-1992

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Georgia research materials 1991-1993

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2017-294/4 Georgia statewide survey 1991-1993

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Illinois research materials 1985-2002

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2017-276/6 George Ryan v. Poshard, AG race, governor's race 1998
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2017-276/7 George Ryan v. Poshard, AG race, governor's race 1998
Races for governor, senate, done for Jim Ryan 1999-2000
Illinois senate, Fitzgerald v. Moseley-Brown 1998
George Ryan 1997
Jim Ryan 1995-1996
Illinois State Medical Society data 1992
Jim Edgar, governor 1991
Jim Edgar, secretary of state 1982-1990
Bob Kustra for U.S. Senate, Illinois statewide survey 1995
Jim Thompson, governor, Illinois statewide survey 1982-1986
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2017-276/8 Jim Edgar v. Netsch; Jim Ryan v. Hofeld, including statewide surveys, healthcare survey, focus group analysis 1993-1994
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2017-294/1 Illinois tracking, statewide races and ad test results 2002
Illinois general election studies 2002
Illinois primary campaigns 2002
Illinois statewide survey analysis of results 2001
U.S. Sen Dick Durbin, basic findings 2001
Market Strategies, fieldwork, O'Hare, VHS tapes (4) 1993-1994
Jim Edgar, perception analyzer groups and ads, VHS tapes (2) 1994
Chicago, Timely Issues and Illinois Perception Analysis, VHS tapes (3) 1997
Fieldwork Chicago-O'Hare, Perception Analyzer groups 1 and 2, VHS tapes (2) 1994
Scotti Research, Perception Analyzer groups, VHS tapes (2) 1994
Jim Ryan, Voters, VHS tapes (3) 1997
Jim Ryan; VHS tapes; ads and test of candidacy for attorney general, governor, and senate 1985-2002
MSI, Scotti research, Market Strategies, and Fieldwork Chicago-O'Hare, VHS tapes 1993-1998
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2017-294/2 Governor's Issues ad test; education reform; DuPage County; Ryan/Wood; VHS tapes (14) 1991-2001
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2018-236/5 Bob Kustra for U.S. Senate, Illinois statewide survey 1995

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Indiana research materials 1989-1991

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2017-276/3 Dan Coats, senatorial campaign 1990-1991
Dick Lugar, mayoral campaign 1988-1989

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Kansas research materials 1978-1989

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2017-276/3 Stem cell research 2005
Nancy Kassebaum, senatorial campaign 1989
Robert Bennett, gubernatorial campaign 1978
Bob Stephan, attorney general campaign 1978

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Louisiana research materials 1991

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2017-276/2 Buddy Roemer, gubernatorial race 1991-1994

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Maine research materials 1989

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2017-276/3 Maine Republican Party 1989

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Massachusetts research materials 1978

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2017-276/4 Ed Brooke, senatorial campaign; Francis Hatch, gubernatorial campaign 1978

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Michigan research materials 1996

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2017-294/3 Ronna Romney for U.S. Senate, voter Perception Analyzer, VHS tape 1996
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2017-276/4 Ronna Romney senatorial campaign 1996
Leslie Touma, 12th Congressional District 1998

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Minnesota research materials 1988-1998

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2017-276/3 Minnesota Republican Party 1998
Norm Coleman, gubernatorial campaign 1998
David Durenberger, senatorial and gubernatorial campaigns 1988-1998
Al Quie, congressional and gubernatorial campaigns 1978

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Mississippi research materials 1978

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2017-276/4 Thad Cochran senatorial campaign 1978

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Missouri research materials 1988-2004

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2017-294/3 St. Louis, cable-TV, VHS tapes (2) 1995
Missouri U.S. Senate issues and John Ashcroft U.S. Senate ad test, VHS tapes (3) 2000
John Ashcroft, voter focus group, VHS tapes (3) 1994
Missouri, John Ashcroft, PA group, VHS tape 2000
Voter focus group, St. Louis, VHS tape 1997
Missouri voter's group, St. Louis, VHS tape 1997
Kit Bond, focus group, VHS tapes (3) 1997
Kansas City, swing voters, VHS tapes (2) 1997
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2017-276/4 Reports, memos, trended x-tabs, verbatims 1988-1997
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2017-276/5 Reports, memos, trended x-tabs, verbatims; includes Ashcroft vs. Carnahan and Kit Bond 1998-2004
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2018-236/5 Kit Bond, Missouri U.S. Senate race 1992

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Montana research materials 1990

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2017-294/4 Ron Marlenee, Montana 2nd congressional district, data and analysis 1990

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Nevada research materials 1990-1998

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2017-276/2 Kenneth Guinn, gubernatorial candidacy 1998
Richard Riordan, California statewide survey 1990-1998
Bob Seale, state treasurer 1996

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New Hampshire research materials 1992

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2018-236/5 Judd Gregg, U.S. Senate 1992

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New York research materials 1978-2005

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2017-276/2 Ed Cox, U.S. Senate analysis and findings 2005
Perry Duryea, gubernatorial race 1978
Rudy Giuliani, mayoral candidacy, New York City 1989-1993

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Ohio research materials 1990-2006

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2017-294/1 Ken Blackwell, Secretary of state, gubernatorial candidacy 1998-2006
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2018-236/5 DeWine for U.S. Senate, message test 1992
John Glenn, test of opponents 1992
Supreme Court Races, data 1992
Issue 3 1990
Various statewide races. statewide survey 1990
Jeff Jacobs, 13th Congressional District 1992

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Pennsylvania research materials 1991

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2018-236/6 U.S. Senate Special election, Thornburgh/Wofford post-election analysis 1991
Arlen Specter favorable/unfavorable ratings 1991
Pennsylvania post-election study 1991
Memos, August-October 1991

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Rhode Island research materials 1988-1999

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2017-294/3 John Chafee, focus groups, interview, Perception Analyzer results, VHS tapes (7) 1994
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2017-294/4 Rhode Island statewide surveys and focus group reports 1989-1999
Various statewide races, statewide survey 1989
Chaffee summary tables 1988

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South Carolina research materials 1990

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2018-236/5 Strom Thurmond, data, executive summary 1990

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South Dakota research materials 1986-1993

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2017-294/3 Sioux Falls session, VHS tape 1990
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2017-276/1 Walter Miller, South Dakota gubernatorial research materials and focus groups 1993-1994
National Republican Senatorial Committee/ Tom Daschle 1991
George Mickelson, gubernatorial candidate 1986-1990
Larry Pressler, senatorial candidacy 1987-1990

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Texas research materials 1991-1998

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2017-294/4 George W. Bush, gubernatorial analysis and focus group reports 1994-1998
George W. Bush, focus group, VHS tapes (3) 1994
Jack Fields, U.S. Senate special election 1993
Tom Pauken, Texas 3rd congressional district survey 1991
Jim Mathis, Texas 11th congressional district executive summary 1990

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Washington, D.C. research materials 2002

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2017-276/4 David Catania, councilmember campaign 2002

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Wisconsin research materials 1996

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2017-276/4 Steve Gunderson, congressional campaign, survey 1996-2002

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Presidential races/National Organizations 1989-1996

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2018-236/1 Robert Dole 1996
Pete Wilson 1995
Colin Powell 1995
George H.W. Bush/Dan Quayle, general/summary 1992
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2018-236/2 George H.W. Bush/Dan Quayle, April-October 1992
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2018-236/3 George H.W. Bush/Dan Quayle, January-April 1989-1992
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2018-236/4 George H.W. Bush/Dan Quayle 1989-1991
GOPAC 1993-1996
RNC, other 1994-1996

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