Texas Archival Resources Online

TABLE OF CONTENTS


Historical Note

Scope and Contents

Restrictions

Index Terms

Separated Material

Administrative Information

Accession Numbers

Description of Series

Inventory

University of Texas, Dolph Briscoe Center for American History

South By Southwest, Inc., Records, 1987-1997



Creator South by Southwest Music and Media Conference
Title: South By Southwest, Inc., records
Dates: 1987-1997
Abstract: South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in July 1986, with Mark Josephsen and Joel Weber wanting to expand New York's New Music Seminar to Austin. The South by Southwest, Inc. records pertain to the organization and activities of the SXSW music and media conferences and include correspondence with cosponsors, artists, and other music conference organizers; minutes; printed material; legal documents; and financial documents.
Identification: urn:taro:utexas.cah.01476
Extent: 6.58 linear feet
Language: Materials are written in English.
Repository: Dolph Briscoe Center for American History

Historical Note

South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in July 1986, with Mark Josephsen and Joel Weber wanting to expand New York's New Music Seminar to Austin. Roland Swenson served as their liaison in Austin. When the plans fell through, Swenson convinced Nick Barbaro and Louis Black, his co-workers at the Austin Chronicle, to continue with the idea. Together with Louis Jay Meyers, a manager and musician, they formed a limited partnership as SXSW, Inc., and presented SXSW I in March 1987. Principle figures in SXSW, Inc., also include Linda Owen, Marketing Director, and Joe Rae DiMenno, Publicist.

SXSW is the sum of a number of components: a series of workshops and panel discussions dealing with aspects of the industry, from booking and management to college radio; the SXSW Music Festival, which showcases a multitude of acts in various Austin nightclub; the more recent additions to the Festival, SXSW Film and SXSW Interactive; the Austin Music Awards, which celebrates the winners of the Chronicle's annual readers' poll; and attendant events like the Press & Trade show.

In addition to the annual conferences, SXSW, Inc. also presents related events including: NXNW in Portland, Oregon; NXNE in Toronto; Berlin Independence Days in Germany; Mississippi River Days in St. Louis; and the Assassination Symposium on JFK, an annual conference in Dallas concerning the John F. Kennedy assassination.

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Scope and Contents

The South by Southwest (SXSW), Inc. records pertain to the organization and activities of the SXSW music and media conferences (1987-1997, bulk 1995) which includes correspondence with cosponsors, artists, and other music conference organizers; minutes; printed material; legal documents; and financial documents. Two series compose the records, one documenting the activities of the SXSW conferences held in Austin, Texas, and the other recording activities of worldwide conferences affiliated with SXSW, Inc. Each series is divided further to reflect the activities of each individual conference: planning, activities, and reviews. The bulk of the records are the press reviews of each conference from both national and international newspapers and magazines. The administrative records of SXSW document the preparatory activities involved in planning and executing the annual conference. The bulk of these records include the correspondence and legal documents of Marketing Director Linda Owen, concerning trade show registration and contracts, advertising agreements, media trade lists, and press contacts, and the correspondence of Publicist Jo Rae DiMenno, concerning requests for press passes. The records of the other conferences affiliated with SXSW consist primarily of programs and reviews.

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Restrictions

Conditions Governing Access

The collection is open for research.

Conditions Governing Use

There are no use restrictions on this collection. Publisher is responsible for complying with copyright law. 

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Index Terms

Personal Names
DiMenno, Jo Rae
Owen, Linda
Corporate Names
South by Southwest Music and Media Conference
Subjects
Congresses and conventions
Festivals
Music festivals
Places
Austin
Texas

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Separated Material

Some material has been separated to the Library Unit.

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Administrative Information

Preferred Citation

South By Southwest, Inc., Records, 1987-1997, Dolph Briscoe Center for American History, The University of Texas at Austin.

Processing Information

This collection was processed by Marlys Doppelhammer, Blythe Lee, and Erin Rhodes, 1997. Revisions were made by Steve Stappenbeck, October 1998.

Basic processing and cataloging of this collection was supported with funds from the National Historical Publications and Records Commission (NHPRC) for the Briscoe Center's "History Revealed: Bringing Collections to Light" project, 2009-2011.

Subsequent processing by Colleen Hobbs, January 2021.

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Accession Numbers

96-372; 97-138

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Detailed Description of the Collection

Inventory

Job descriptions
box
2K1 [SRH1230009050] Job description, undated
"My Job," by Linda Owen, undated
Conference planning
box
2K1 [SRH1230009050] SXSW 1988, correspondence, January 29, 1988 - March 18, 1988
SXSW 1991
box
2K1 [SRH1230009050] Correspondence, February 26, 1991
Advertising
box
2K1 [SRH1230009050] Advertising copy, undated
Contract, March 1991
Legal documents
box
2K1 [SRH1230009050] Trade lists, undated
Trade agreements, November 8, 1990 - March 5, 1991
Registration material, February 26, 1991
SXSW 1992
box
2K1 [SRH1230009050] Correspondence, December 4, 1991 - March 2, 1992
Marketing, minutes, May 23, 1991 - October 10, 1991
Advertising, advertising copy, undated
Legal documents
box
2K1 [SRH1230009050] Trade contacts/trade show booth contracts, March 11, 1992
Advertising trade agreements, November- March 1991
Conference trade agreement, March 2, 1991 - April 8, 1992
Trade/press registration forms, undated
Financial documentation, invoices, March 11, 1992
SXSW 1993
box
2K1 [SRH1230009050] Correspondence, April 22, 1992 - March 30, 1993
Marketing, minutes, March 30, 1992 - March 9, 1993
Advertising
box
2K1 [SRH1230009050] Convention list, 1993-1994
Lists of national advertising contacts, undated
box
2K2 [SRH1230009051] Advertising copy, undated
Legal documents, reciprocal services contract, October 12, 1992 - February 19, 1993
Financial documents, invoices, March 11, 1993
SXSW 1994
box
2K2 [SRH1230009051] Correspondence, April 8, 1993 - April 14, 1994
Marketing, undated
Advertising, undated
SXSW 1995
Correspondence
box
2K2 [SRH1230009051] General, October 3, 1994 - March 14, 1995
Press registration forms
Press requests
box
2K2 [SRH1230009051] October 1994-December 1994
January 4, 1995-January 31, 1995
box
2K3 [SRH1230009052] February 1, 1995 - February 15, 1995
February 16, 1995 - February 28, 1995
March 1, 1995 - March 15, 1995
Press requests declined
box
2K3 [SRH1230009052] September 19, 1994 - February 20, 1995
March 1, 1995-March 4, 1995
Printed material
SXSW 1996
Correspondence
box
2K4 [SRH1230009053] General, undated
Press requests, March 8, 1995 - March 28, 1996
Press requests declined, December 26, 1995 - April 4, 1996
Printed material, undated
Conference activities
SXSW 1991
box
2K5 [SRH1230009054] Programs
Printed material
SXSW 1992
box
2K5 [SRH1230009054] Programs
Printed material
box
2K5 [SRH1230009054] Press list, undated
Trade show floor plan/booth information, undated
SXSW 1993
box
2K5 [SRH1230009054] Printed material, trade/housing lists, convention lists, undated
Photographs, undated
SXSW 1994
box
2K5 [SRH1230009054] Programs
Printed material
box
2K5 [SRH1230009054] Book of jobs, March 16, 1994 - March 20, 1994
Event resume
Comp/trade list, undated
SXSW 1995
Registration material
box
2K5 [SRH1230009054] Walk-up press registration forms, undated
Media day pass sign in/sign out, undated
SXSW 1996
box
2K5 [SRH1230009054] Programs
Presentation
SXSW 1997
box
2K6 [SRH1230009055] Pocket Guide
Printed material, Exhibitor Service Manual
SXSW 1998, printed material
Conferences affiliated with SXSW
Assassination Symposium on John F. Kennedy, 1991-1994
Conference planning
box
2K6 [SRH1230009055] Minutes, June 19, 1991 - March 15, 1991
Processing Information
Date entered remotely; review materials onsite to confirm date.
Advertising, undated
Conference activities, programs
Conference reviews, clippings, October 22, 1992
Berlin Independence Days, 1991-1993
Conference planning
box
2K6 [SRH1230009055] Correspondence, March 9, 1992 - January 13, 1994
Advertising, undated
Financial documents, August 22, 1992 - October 1, 1993
Printed material, undated
Conference activities, program, 1991
North By Northwest (NXNW), 1995-1997
Conference planning
box
2K6 [SRH1230009055] Marketing, 1996-1997
Advertising, 1996-1997
North By Northeast (NXNE), 1996-1997
Conference planning
box
2K6 [SRH1230009055] Printed material
Advertising
Conference activities
box
2K6 [SRH1230009055] Printed material
Program, 1996
Conference review, June 29, 1995
In The City Live, undated
Foundation Forum '93, 1993
Music Business Forum, undated
New Music Seminar, 1993
Popkomm '93, 1993
Crossroads Memphis, 1998
box
2.325/K72b [SRH1230001342] Desk calendar, January 1992 - January 1994
Conference reviews
box
2P33 [SRH1230011037] SXSW I (1987), clippings, March 1987 - June 1987
SXSW II (1988), clippings, February 6, 1988 - March 17, 1988
SXSW 1989, clippings, February 9, 1989 - April 8, 1989
SXSW 1990, clippings, undated
SXSW 1991, clippings, undated
SXSW 1992, clippings, September 16, 1991 - May 9, 1992
SXSW 1993, clippings, February 7, 1993 - September 5, 1993
SXSW 1994, clippings, February 18, 1994- August 26, 1994
SXSW 1995, clippings, March 31, 1995 - August 1995
SXSW 1996, clippings, October 3, 1995 - March 15, 1996
box
2P34 [SRH1230011048] SXSW 1996, clippings, March 16, 1996 - September 30, 1996
SXSW 1997, clippings, undated - May 1997
box
2M340 [SRH1230010433] Magazine reviews and publicity, 1990-1996

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