Austin History Center

Nettie Barrell Doscher More Papers

An Inventory of the Collection

Overview of the Collection

Creator: More, Nettie Barrell Doscher
Title: Nettie Barrell Doscher More Papers
Abstract: Nettie Doscher Moore grew in Sweetwater, Texas during the 1920s-1930s. After 20 years of living in Chicago, Illinois she returned to Texas in 1962. The papers, dated from 1964 to 1981, document her work in public relations in both the volunteer and professional capacity with such organizations as Austin Civic Theater, Senior Citizens Week, Austin Garden Club, Austin/Saltillo, Mexico Sister City Program, Country Dinner Playhouse, Austin Aqua Festival Pet Parade, and the Wild Basin Organization.
Identification: AR.S.006
Quantity: 3.7 linear feet (6 boxes and 2 oversize scrapbooks)
Location: Archives Stacks, Oversized Volumes, Outer Vault
Language: The records are in English.
Repository: Austin History Center, Austin Public Library,
810 Guadalupe, , PO BOX 2287, , Austin, TX 78768

Biographical Note

Nettie Barrell (Doscher) More (1922-1990) was born June 3, 1922 in Houston, Texas and raised in Sweetwater, Texas. Her mother Maynette Barrell Doscher of Houston was a Texas native, and her father, J. Heinz Doscher, a cotton exporter, was originally from Bremen, Germany. She was the great-great granddaughter of Charles Shearn, who settled in Texas in 1834 and served under Captain Dimmitt in the Texas Revolution. Nettie More attended the Hockaday School for Girls in Dallas (1935-39) and Mary Baldwin College for Women, in Staunton, VA. She also attended the University of Texas at Austin (1940-1942), where she was a member of Kappa Alpha Theta Sorority and a Bluebonnet Bell nominee (1942).

After leaving the University of Texas at Austin, More returned to Sweetwater where she worked as the classified ads manager for the Sweetwater Daily Reporter. During World War II, More worked both as a flight dispatcher for British Flight School (1942) and as a control tower operator for WASPs, the Women's Air Service Pilots program at Avenger Field in Sweetwater. In 1945 she worked for the British Flight school in Terrell as a control tower operator. In July of 1945, More married John G. More, a pilot for United Airlines and the couple moved to Chicago, IL.

During her years in Chicago (1942-1962), More began what would be a life-long involvement with civic causes and community organizations. She served on various committees and boards for community projects and was active in her local PTA, church, and youth groups. She served as the chairman of the La Grange Park Red Cross Drive and as a USO volunteer. She was also involved with the Committee for Honest Elections, a Republican organization concerned with voting fraud and reform. While in Chicago, More also attended business school from 1959 to 1960.

More returned to Texas in 1962 following her divorce. Her involvement with community groups continued in Austin. More worked with cultural and civic organizations on projects, including: Austin Civic Theater, International Good Neighbor Council, the Wild Basin Wilderness Park the Austin Aqua Festival Pet Parade, and the Save Mueller Airport campaign. Her efforts included planning, promotion and publicity, newsletter production, and committee work. She was honored for her service to the American Heart Association and received a Citizenship Award from the Austin-Travis County Humane Society in 1979.

In the early 1970s, More began working full time on public relations, forming More Public Relations. The majority of her company's work focused on publicity and advertising for the Country Dinner Playhouse. She handled publicity and advertising for the new theater and arranged a number of benefit performances and media events. More was a member of the Public Relations Society of America and the Texas Public Relations Association. More received the Silver Spur Award for "Most Outstanding Special Event in Texas, 1972" for her work on the Austin Aqua Festival Pet Parade.

More died in September of 1990 at the age of 68.

Scope and Contents

The creative works, correspondences, financial documents, printed materials, and photographs (1964-1981) document some of the business and volunteer activities of Nettie D. More. As a publicist, she organized and promoted various events for Austin's civic and cultural organizations. Since More's activities were project-oriented, the records are arranged into series by project. This arrangement maintains the basic order of the records as donated by More.

The records from More's work with the Country Dinner Playhouse (1969-1972) comprise approximately half of the total record group and document the process of generating publicity both for the theater and for each production. The general files consist of records related to the construction and the opening of the theater; the bulk of which is correspondence with theater manager, Arthur, the accounting department for Dinner Theaters, Inc., advertisers and the media. The records for each of the theatrical production document the publicity and advertising as planned and executed by More beginning with pre-production publicity and ending with closing night and post-production media wrap-up. Creative works for each production include typed and handwritten notes and drafts, press releases, and advertising copy. The correspondence records for each production include communication with cast members, the press, and public officials, such as Governor Preston Smith, with whom More arranged benefit performances and special media events.

The Austin Aqua Festival Pet Parade (1972-1975, 1978) series contains mainly correspondence, creative works, printed materials, and photographs. They are divided into sub-series by year. The 1972 Pet Parade is the best represented year in the record group, with correspondence describing her promotion and publicity activities. The subsequent years' records follow a similar pattern.

The International Good Neighbor Council (IGNC)/Austin-Saltillo Sister City Committee series (1969-1971) includes photographic materials, creative works, correspondence, financial documents, photographic materials and printed materials. The bulk of the series is photographic materials, which document the visit of Saltillo, Mexico delegation to Austin, Texas and a dinner hosted by the IGNC in honor of Governor Preston Smith on September 19, 1969 at Green Pastures Restaurant.

The Austin Area Garden Center series (1969, 1972) describes three events: The 12th Annual Home & Garden Show (1969), the Rose Queen Pageant (1969), and the City Wide Garage Sale (1972). The series includes printed materials, creative works, correspondence, and photographs, which document More's involvement in the publicity and planning of the Garden Show and her later contributions to publicity for the Garage Sale, which benefitted the Garden Club. The Lions Club Talent Tournament Series (1972), the Wild Basin Committee series (1976-1981), and the Senior Citizens Recognition Week series (1969), though different projects, contain much of the same types of materials and document similar publicity efforts for these Austin events.

The Stuart MacCorkle City Council Race series (1969) contains, for the most part, newspaper clippings, articles about the City Council Race, and political advertisements for the City Council Race. In addition, there are some samples of printed campaign materials, such as bumper stickers, stationery and form letters. The records do not indicate whether Nettie More served on the campaign as a paid publicist or a volunteer.

The Austin Civic Theater series (1964) is the smallest series, consisting primarily of newspaper clippings about the ACT's 1964 production of Lil' Abner, which were mailed to More by Joe Bill Hogan, the former director of the ACT. There is a handwritten note included in the records, in which More explains that she handled all of the publicity for ACT in 1964; however, four typed pages of a "history" of the ACT and the clippings are all that remain.


The Papers are arranged into eleven series:
Austin Civic Theater (1964)
Senior Citizen Week (1968)
Austin Area Garden Center (1969, 1972)
Stuart MacCorkle City Council Race (1969)
International Good Neighbor Council (IGNC)/Austin-Saltillo Sister City Committee (1968-1971)
Country Dinner Playhouse (1969-1973, undated)
Lion Club Talent Tournament (1972, undated)
Austin Aqua Festival Pet Parade (1972-1975, 1978)
Wild Basin Organization (1976-1981)
More Public Relations Assorted Materials (1964-1977)
Unattributed Photographs and Artifacts (1972)


Restrictions on Access

Open to all users.

Restrictions on Use

The Austin History Center (AHC) is the owner of the physical materials in the AHC collections and makes available reproductions for research, publication, and other uses. Written permission must be obtained from the AHC before any publication use. The AHC does not necessarily hold copyright to all of the materials in the collections. In some cases, permission for use may require seeking additional authorization from the copyright owners. Consult repository for more details.

Index Terms

This record series is indexed under the following controlled access subject terms.
Ferguson, Arthur.
MacCorkle, Stuart.
Butler, Roy.
Smith, Preston.
Johnson, Lyndon B. (Lyndon Baines), 1908-1973.
Gonzalez, Arturo Berrueto.
More Public Relations.
Country Dinner Theater.
Austin Area Garden Center.
Public Relations.
Senior Citizens.
Cities and towns -- International cooperation.
Document Types:
Textual materials.
Newspaper Clippings.

Related Material

Austin Files

  • AF Bio - Nettie Barrell Doscher More
  • AF Bio - Stuart Alexander MacCorkle
  • AF Subject - Zachary Scott Theater (Austin Civic Theater) Z0300 (1)
  • AF Subject - Austin Area Garden Center A8050
  • AF Subject - Old Age - Senior Citizen Recognition Month O1200 (2)
  • AF Subject - Theater - Country Dinner Playhouse T6500 (10)
  • AF Subject - Sister City Program S2550
  • AF Subject - Clubs - Service Organizations - Lions Clubs of Austin C5445 (8)
  • AF Subject - Aqua Festival A5200
  • AF Subject - Creeks - Bee Creek - Wild Basin Wilderness Preserve C9060 (18b)
  • AF Subject - International Relations - International Good Neighbor Council TI1230 (19)

General Collection

  • A 635.9076431 AU Austin Area Garden Center, Inc. Austin Area Garden Center Show
  • A 352.0764531 M1365M AA MacCorkle, Stuart Alexander. Academe & Politics: The Experiences of Stuart A. MacCorkle.
  • A 303.482 PE Pennington, Gloria Mata. Austin-Saltillo Sister Cities Association History. 2001.
  • A 976.431 GO. Godwin, Molly Ficklen. An Archeological Survey and Site Assessment of the Middle Bee Creek Drainage in the Wild Basin Preserve and Balcones Canyonlands Preserve, Austin, Travis County, Texas. 1998.

Archives & Manuscripts

  • AR.1992.014 Austin (Tex.). Economic Development Department. Sister and Friendship Cities Program Records
  • AR.1991.001 Performing Arts Collection
  • AR.Z.021 Austin Aqua Festival Records

The Dolph Briscoe Center for American History at The University of Texas houses the Nettie Barrell Doscher More Papers that document More’s life and the history of the Doscher and Shearn families of Houston, Texas.

Separated Material

General Collection: Texas Talent Tournament 1972 (currently in General Collection Backlog)

Administrative Information

Custodial History

Donated by creator

Preferred Citation

Nettie Barrell Doscher More Papers (AR.S.006). Austin History Center, Austin Public Library, Texas.

Acquisition Information

Donor #:DO/1982/014

Donation Date:1982, 1986, 1990.

Processing Information

Finding aid encoded by Geller in 2015.

Finding aid created by Eliza Gilligan, Kazuko Hioki and Christine McCarthy in 2000.

Detailed Description of the Collection

Austin Civic Theater, 1964

Box Folder
1 1 Newspaper clippings, creative works, correspondence, 1964

Senior Citizens Week, 1967-1968

Box Folder
1 2 Press releases and notes, 1968
3 Newspaper clippings and correspondence, 1967-1968

Austin Garden Club, 1969, 1972

Box Folder
1 4 12th Annual Home and Garden Show, 1969
5 Rose Queen Pageant, 1969
6-7 City Wide Garage Sale, 1972
Location PhotoNo.
Outer Vault-Archives Collections 1-11 12th Annual Garden Show and Rose Queen photographs, 1969, undated
Click here for photograph details.

Stuart MacCorkle City Council Race, 1969

Box Folder
1 8 Campaign distributed information, 1969, undated
9-10 Newspaper clippings, 1969
11 Ads and endorsements, 1969

International Good Neighbor Council/Austin-Saltillo Sister City Committee , 1968-1971

Box Folder
1 12 Meeting minutes, press releases and notes, 1968-1971, undated
13 Correspondence, 1970-1971
14 Newspaper clippings, 1971
15 Itineraries and visit schedules, 1971
Location PhotoNo.
Outer Vault-Archives Collections 12-51 Saltillo, Mexico delegation visit to Austin photographs, 1971, undated
Click here for photograph details.
52-64 International Good Neighbor Council dinner honoring Governor Preston Smith, 1969, undated
Click here for photograph details. Corresponding negatives in Color Negatives Drawer.

Country Dinner Playhouse, 1969-1973

Box Folder
2 1-2 General press releases and assorted marketing materials, 1971-undated
3-4 Correspondence with advertisers, 1971-1972
5 Correspondence Country Dinner Playhouse, Inc., 1971-1972
6 Assorted correspondence, 1971-1972
7 Correspondence with Bob Lawler, 1971-1972
8 Press and publicity, 1969-1972
9 Financial receipts and statements, 1971-1972
10 Contracts, 1971-1972
Box Folder
6 8 Plates for printing advertisements, undated
Box Folder
3 1-3 "Star Spangled Girl" (Grand Opening) marketing and publicity materials, 1971, undated
4-6 "I Do, I Do!" marketing and publicity materials, 1971-1972, undated
7-9 "A Thousand Clowns" marketing and publicity materials, 1971-1972, undated
10-12 "Dames at Sea" marketing and publicity materials, 1971-1972, undated
13-16 "Forty Carats" marketing and publicity materials, 1972, undated
Box Folder
4 1-3 "Last of the Red Hot Lovers" marketing and publicity materials, 1972
4-6 "Butterflies are Free" marketing and publicity materials, 1972
7-9 "Irma-La_Douce" marketing and publicity materials, 1972
Location PhotoNo.
Outer Vault-Archives Collections 69-203 Construction and performance photographs, 1969, undated
Click here for photograph details. Corresponding negatives in Color Negatives Drawer.

Lion Club Talent Tournament, 1972

Box Folder
4 10-11 Planning and publicity materials, 1972, undated
Location PhotoNo.
Outer Vault-Archives Collections 65-68 Publicity photographs of performers, undated
Click here for photograph details.

Austin Aqua Festival Pet Parade, 1972-1978

Box Folder
4 12 1972 Pet Parade planning and publicity materials, 1972
Oversize volumes 1972 Pet Parade scrapbook, 1972
Box Folder
5 1-8 1973-1978, 1978 Pet Parade planning and publicity materials, 1973-1978, undated
Box Folder
6 7 Pet Parade buttons, undated
Location PhotoNo.
Outer Vault-Archives Collections 204-220 Pet Parade photographs, 1972, undated
Click here for photograph details.

Wild Basin Organization, 1976-1981

Box Folder
5 9 Press releases and notes, 1976-1977
10 Correspondence, 1976-1981
11 Brochures and flyers, 1976, undated
12-13 Newspaper clippings, 1976-1978
14 Relief map display information (see photograph below), undated
Location PhotoNo.
Outer Vault-Archives Collections 221 Wild Basin Park Site display, undated

More Public Relations Assorted Materials, 1964-1971

Box Folder
6 1-3 Media outlet information (radio, television, print), 1970-1972, undated
4 Association headquarters and conventions lists, 1970, undated
5 "Miss Ziggy Hunter: Her Accomplishments in the Field of Aviation", 1975
6 Scrapbook (disassembled), 1964-1969
Oversize Volumes Country Dinner Playhouse and Senior Citizen Week scrapbook, 1967-1971, undated
Location PhotoNo.
Outer Vault-Archives Collections 222-225 Seven Seas promotional photographs, undated
Click here for photograph details.

Unattributed artifacts and photographs, undated

Location PhotoNo.
Outer Vault-Archives Collections 226-237 Bevo (University of Texas mascot) and Reveille (Texas A&M mascot) photographs, 1972, undated
Click here for photograph details.
Box Folder
6 7 Political buttons, undated