University of Texas, Dolph Briscoe Center for American History

Ralph E. Frede Papers, 1942-1998

Descriptive Summary

Creator: Frede, Ralph E., 1921-2005
Title: Ralph E. Frede papers
Dates: 1942-1998
Abstract: Ralph E. Frede, public relations professional, received a bachelor's degree in Journalism (1943) and master's degree in Government (1947) from the University of Texas at Austin. He was county coordinator for Homer P. Rainey's 1946 gubernatorial campaign. Correspondence, printed material, reports, speeches, photographs and course materials document Frede's career in public relations in Texas and Illinois, his work with the National Foundation for Infantile Paralysis (known now as March of Dimes) and his work as county coordinator for Rainey's 1946 gubernatorial campaign in Texas.
Identification: urn:taro:utexas.cah.03810
Extent: 5 linear feet
Language: English .
Repository: Dolph Briscoe Center for American History, The University of Texas at Austin

Biographical Note

Ralph Edward Frede was born on September 28, 1921, in Floydada, Texas, to Elmer and Marjorie Frede. The family moved to Austin in 1935. Frede graduated from Austin High School in 1939 and entered the University of Texas at Austin. At UT, Frede served as editor of the Daily Texan and as president of Alpha Phi Omega. He earned his Bachelor of Journalism degree in 1943 and his MA in Government in 1947 before serving in the United States Navy as Communications Officer and Executive Officer, U.S.S. LST 286, and as operations officer of LST Group 105.

After Frede returned from the war, he became county coordinator for Homer P. Rainey's 1946 gubernatorial campiagn. In 1947, he joined the staff of the Austin Chamber of Commerce as director of public relations, civic affairs, and education bureaus. He joined the University of Texas at Austin's staff in 1948, becoming Assistant to the Dean of Student Life. In 1950, Frede opened a state office in Austin for the National Foundation for Infantile Paralysis (NFIP), now known as the March of Dimes. He then headed the NFIP office in Missouri from 1952 to 1956 before returning to Texas to server as Director of Development and lecturer in Public Relations at the University of Houston, 1956 to 1970. He served as Vice President of Public Affairs of Baylor College of Medicine from 1970 to 1989, and, upon his retirement, kept working as a consultant in public relations, public affairs, and fundraising for non-profit organizations.

Ralph Frede has been honored with countless awards and recognitions for his acts in the field of public relations and was an active member of the Rotary Club in Austin and in Houston, Texas. He was a director of the St. David's Episcopal Church Foundation and served on the Advisory Committee of the Texas Union and the UT Psychology Department. He participated for years in the UT SAGE program.

Frede married Martha Chambers in 1946 and the couple had four daughters. He is the namesake of the Ralph Frede Endowed Scholarship in Public Relations in the College of Communications at the University of Texas at Austin. He died on January 1, 2005.


Weed-Corley-Fish Funeral Home, Austin, Texas, obituary for Ralph E. Frede

Scope and Contents

The Ralph E. Frede Papers, 1942-1998, contain correspondence, printed material, and campaign material documenting Frede's work as county coordinator for Homer P. Rainey's 1946 gubernatorial campaign in Texas. The papers also contain correspondence, printed material, reports, speeches, photographs and course materials that pertain to Frede's career in public relations in Texas and Illinois, his work with the National Foundation for Infantile Paralysis (now known as March of Dimes), and his career at the University of Texas at Austin, at the University of Houston, and at Baylor College of Medicine. Additionally, the collection relates to Frede's experiences during World War II, and his work in church administration and with the Public Relations Society of America.


Conditions Governing Access

This collection is open for research.

Conditions Governing Use

There are no use restrictions on this collection. Publisher is responsible for complying with copyright law.

Index Terms

Personal Names
Frede, Ralph E., 1921-2005
Rainey, Homer P. (Homer Price), 1896-
Corporate Names
Baylor College of Medicine.
National Foundation for Infantile Paralysis
Public Relations Society of America
The University of Texas at Austin
University of Houston
Politics and government
Public relations
Universities and colleges--Public relations

Related Materials

See also the Homer Price Rainey Papers, 1861, 1938-1946, 1961-1974, 1985, 1991.

Separated Material

Some material has been separated to the Artifacts Collection, the Library Unit, the Map Collection, the Newspaper Collection, and the General Libraries at the University of Texas at Austin.

Administrative Information

Preferred Citation

Ralph E. Frede Papers, Dolph Briscoe Center for American History, The University of Texas at Austin.

Accession Number(s)

1992-353; 1996-317; 1997-085; 1997-090; 1997-218; 2005-127

Processing Information

This collection was processed by archives staff.

OCLC Number


Detailed Description of the Collection


3L24 [SRH1230017846] Homer Rainey Campaign, 1946
Campaign materials
Speeches and speech related
Printed and broadsides
J. Frank Dobie
Ralph Frede, 1944
University of Texas, printed material, 1942
Rainey, Homer P., to Ralph Frede, June 11, 1947
Correspondence, German
Printed material
U-Bootjagd vor Norwegen
The Forty Acres, University of Texas Handbook for New Students, Ralph Frede, Chairman, 1942
Typically Texian, a collection of poems, prose and illustrations, 1942
3L25 [SRH1230017838] F-31 Policy, role and scope statement for public affairs
Baylor Medicine Newsletter, August 1989
Baylor College of Medicine
Mission Statement
Economic Impact, Perryman study
Law of the Situation, 1983
Office of Public Affairs
Office of Public Affairs, 19 year report
Church Administration
Speech files
N-8 Personal, speech file, 1965-1970
Speeches, 1961
Professionalism, public relations
Austin Chapter of PRSA, September 17, 1974
Public relations
Development and public relations
Texas Public Relations Foundation
Annual lecture
Talk to San Antonio Chapter, PRSA
Frede article in Communication Forum , May 1987
Baptist Public Relations assignment
Texas Baptist Public Relations Association
March 9-11, 1980
March 18, 1991
The Effective Communications Process
Getting Along with Corporations, 1974
N-7 Personal, Church published article
Tucson, October 24-25, 1977
Alaska trip, 1977
Linda Johnson, Fort Worth National Bank, September 15, 1978
Other organizations, American College Public Relations Association
School for Educational Administrators, 1972
General correspondence
Summer Academy, South Bend Indiana, August 4-9, 1974
Rice University continuing education course
Tips and Tactics, 1976
United Way Agencies talk, April 2, 1992
Public relations, Notre Dame area
Public affairs policies
Objectives, 1987-1988
Value to management scale
Public Relations Society of America
National, 1951-1957
Correspondence, 1952-1957
Miscellaneous, 1980-1982
Miscellaneous and public relations, 1983-1986
Conference, 1990
Miscellaneous, 1990
Health academy, 1990
Public relations, health
Public Relations Foundation of Texas
3L26 [SRH1230017839] Issues and issues management
Thomas J. Ross talk, 1961
Public Relations Management, Spring 1990
Survey reliability
Effective public relations
Close procedure readability
Public relations
Book orders
Class notes
Research, fact finding
Counseling agencies
Firm management
Contracts and fees
Consent release form
Art of communicating
Institutional advertising
Delphi technique
Miscellaneous material
Old seminar data
Charlotte, North Carolina, October 15, 1977
St. Stephens program
Public relations plan for the DeBakey Heart Center
Regulations, securities market
Newsletters, 1985
The DeBakey Heart Center Health Letter
Public Relations Society of America
File, 1968
Seminar, 1988
Seminars, 1966-1975
National exam, 1972
Exam #2
Reading outline and bibliographies
Seminar arrangements
Seminars, 1976-1986
Pre-accreditation course
Seminars, 1971-1989
The FOG Index
3L27 [SRH1230017847] University course work
Management 471
Communications 338
Introduction definitions: history and ecology
Programming and problem solving
Management 336
Management 336, final examination
Management 333, final examination
Miscellaneous class papers
Course materials
Final exams and case problems duplicates
Public relations exam file
Evaluation forms
Teacher evaluation forms
Grade books
Public relations curriculum
Public relations curriculum, suggested four-year for the University of Houston
Department of Communications, public relations oriented degree plan
University of Houston teaching contract
Public Relations
Opinion research
Public opinions
Art of communicating
Organization council
Communications tools and media
Laws, copyright, lobbying
Ethics-code, judicial
Performance appraisals
Case problems
Private colleges face new dilemmas
Houston rapid transit
#2 - Puckermouth pepper
#3 - Reynolds
#4 - Taste cola
Methodist Home care problem
Hotel Case problem with scoring plan
Hilton Hotel case problem
Spring 1964
Summer Academy
Problem solving
Management syllabus
Communications 6370
Public Relations Society of America - case problems, 1973
Seminar syllabus
Public affairs bibliography
3L28 [SRH1230017848] Public Relations Society of America
The College of Fellows
Long Range Planning Committee, 1978
Task Force on Role and Status of Public Relations
Lesly National Task Force: stature and role of public relations, 1980
Houston Chapter
Community public relations course
Board of Directors, 1991
Extra copy of Excalibur Award, 1988
Professional education, 1975
Educational advisory council, 1973
Proposed development program, 1972
The Institute for Public Relations and Education, 1989-1990
Foundation for Public Relations, research and education
General correspondence, January-May 1973
American College Public Relations Association, Southwest District conference
Council for Advancement and Support of Education, conference, 1989
Texas Public Relations Association
Public relations
Crisis management
Planning and budgeting
Special events
State leadership opinion survey
Lobby guide
Development, salaries and budgets
Writing, composition
Definitions and role
Issues management
Oral (verbal and non-verbal) communications
Dispute resolution negotiation
Position (status)
Crisis management
Open house planning checklist
Research, focus groups
Conference exhibitions
Employee communications
News conference
Baylor College of Medicine
Information survey
Marketing the academic health center
Senate finance testimony
Public affairs and state partnership
House appropriations committee
Miscellaneous correspondence
Legislative tracking
Select Committee on Higher Education, Baylor testimony, 1986
Public affairs
The Social Science Reporter and Public Relations Research Review
Miscellaneous papers
The Television Manual, William Hodapp, 1953
Advertising and Competition, Jules Backman, 1967
Public Opinion, William Albig, 1939
Contemporary Public Relations: Principles and Cases, Gene Harlan and Alan Scott, 1955
Action Committee for Higher Education: The U.S. Congress Handbook , 1987
Current Thoughts on Public Relations: A Collection of Speeches and Articles , 1968
Newspaper Reporting of Public Affairs: An Advanced Course in Newspaper Reporting and a Manual for Professional Newspaper Men, Chilton Bush, 1929
3L29 [SRH1230017849] The Public Relations Body of Knowledge , 1990
The Design for Undergraduate Public Relations Education , 1987
Houston Chamber of Commerce Economic Development Council
Public Relations Student Society of America, reference handbook, 1970-1971
Public Relations Firms' proposals to the Houston Economic Development Council, 1984
Manning, Selvage & Lee, Inc.
Goodwin, Dannenbaum, Littman & Wingfield Inc.
GSAA (Gulf State Advertising Agency, Inc.)
Churchill Group Inc.
Olgivy & Mather Public Relations
Bozell & Jacobs, Inc.
A. R. Busse & Associates, Inc.
Dale Henderson, Inc.
Hunter Stainton, Inc.
Weekley & Penny, Inc.
Daniel J. Edelman, Inc.
The Challenge Group
Texas Commerce Bancshares, Inc., 1984
Attitudes of Alumni Toward the University of Houston and the Alumni Federation , October 1966
Attitude and Opinion Research; why you need it/how to do it , 1977
Boy Scouts of America
The American College Public Relations Association
Selected papers from the Denver conference, 1961
Communication Techniques, volume 1, August 1962
Communication Techniques, volume 3, August 1962
Strategies for Accumulating and Preserving Wealth, personal financial planning seminar, Baylor College of Medicine, November 17, 1984
Lecture notes, Commerce 338
Public relations articles
World war II memorabilia
2.325/D42b [SRH1230000777] Rainey campaign broadside
Newspaper articles, Rainey campaign
Article on Italy and World War II art
3Y90 [SRH1230028423] Photographs and artwork, pre-World War II France and World War II era Japan
Postcards and artwork, German
Photographs, University of Texas
3G347 [SRH1230016124] Lecture notes, 1998, undated
UT publications, 1942, undated
German publications, 1941, 1943
Newsletters and printed material, 1943-1946, undated
Miscellaneous, 1944, undated
Postcards written in German and Japanese, 1963, undated
Christmas cards from Frede, unsent, undated
Postcards to Frede, 1942-1944, undated
Souvenir postcards, 1940s
Maps, 1944-1945, undated
OD1275 Utah Beach - South invasion map, prepared by Commander Task Force 122, April 21, 1944