Southwest Collection/Special Collections Library, Texas Tech University

Southwest '70 Peace Festival:

An Inventory of Its Records, 1970, at the Southwest Collection/Special Collections Library

Descriptive Summary

Creator Southwest '70 Peace Festival
Title: Southwest '70 Peace Festival,
Dates: 1970
Abstract: The collection includes blueprints, posters, and organizational charts submitted by the Southwest ’70 Peace Festival to Dickens County during the permitting process.
Collection # CR 0094
Quantity: 1 box (1 linear foot)
Language English.
Repository: Southwest Collection/Special Collections Library, Texas Tech University

Biographical Sketch

The Southwest '70 Peace Festival, developed by musician Robert Gamble (aka P. J. Belly) and others, was an outdoor music event that ran March 26-28, 1970, on the Floyd L. Reynolds farm near Woodrow, Texas, in Lubbock County. Originally permitted for a site near Dickens, the festival was blocked three days before its opening by an injunction of district court judge Pat Moore. The sudden change complicated infrastructure, with resulting power outages and other problems during the event.

National musical acts Canned Heat, Johnny Winter and Barry McGuire performed, joined by other acts such as the Dallas-based group Bloodrock. The Byrds cancelled; Three Dog Night came to Lubbock but never left their hotel to face the drizzle, dropping temperatures, and howling winds.

Patrolling Texas Department of Public Safety (DPS) officers were supplemented by regional departments, Texas Rangers, and Parks and Wildlife wardens until the law enforcement contingent reached 357 including 60 in plain clothes, according to the Lubbock Avalanche-Journal. Paid attendance peaked at 4,000, by DPS estimates. By Day Three, Easter Sunday, winnowed by 624 arrests that broke the county record for people jailed in a single day, the terrible weather and a decision by upwind farmers to plow and unleash a stinging sandstorm over the crowd, staff, and artists, only 400 people remained at the festival site.

Scope and Content

The Southwest '70 Peace Festival collection comprises preliminary and final event posters, charts of the responsibilities of individual organizers, area road maps, land plats, and architectural renderings showing the layout of the grounds, stage construction and amenities proposed for fans and performers. An associated reference file offers news accounts and letters to the editor expressing citizen opinion pro and con.

Artwork has been removed from its original stapled portfolio and interlaced for acid-free preservation. This Oversized material is located in a drawer in the map cases. Except for some minor water stains, the collection is in good condition and is part of the Crossroads of Music Archive.


The Southwest '70 Peace Festival records are organized by the following series:


Access Restrictions

The collection is open for research. Copyright is retained by the authors of items in this collection, or their descendants, as stipulated by U.S. copyright law.

Some archival collections may be housed in storage outside of the Southwest Collection/Special Collections Library building. Requests to retrieve such materials may take up to 10 business days to complete. Please contact our Reference Department in advance to arrange retrieval.

Audio, video, and film recordings may not be immediately accessible due to format, condition, or copyright status. All items must be digitized prior to patron use. Please contact the Reference Librarian at least 10 days in advance to make viewing arrangements.

(if another description is needed, please provide as much detail as possible, as well as the appropriate staff member to assist i.e. Southwest Collection Archivist, or Archivist of Record.)

Index Terms

The subject headings used by the Southwest Collection/Special Collections Library are derived from the Library of Congress and/or locally developed.
Subjects (People)
Brummett, Phil.
Casey, Bill.
Gamble, Robert (P. J. Belly)
Hardy, Brad.
Subjects (Organizations)
Texas. Department of Public Safety.
Subjects (Places)
Dickens (Tex.)
Lubbock (Tex.)
Texas, West.
Hippies—United States.
Music Festivals--Texas--Lubbock.
Rock music.
Rock music festivals--Texas--Lubbock.

Related Materials:

Southwest Collection/Special Collections Library:

Administrative Information

Preferred Citation

Southwest '70 Peace Festival, 1970, Southwest Collection/Special Collections Library, Texas Tech University, Lubbock, Texas

Accession Information

Collection accession #(s):

Gift, 2013

Processing Information

Processed by: Jon Holmes, 2014

Collection Inventory

Oversized Manuscripts

1 Photocopy of road map showing leased Dickens County location, 1970
2 Photocopy of preliminary flyer, 1970
3 Photocopy of preliminary flyer (Copy 2), 1970
4 Blueprint of coordinators and responsibilities, 1970
5 Blueprint of elevation and site plan, 1970
6 Blueprint of compound area, 1970
7 Blueprint of sewer and water, 1970
8 Double blueprint of road and fence / electrical, 1970
9 Double blueprint of stage area / stage side view, 1970
10 Blueprint of elevation and general layout, 1970
11 Blueprint of compound area, 1970
12 Blueprint of sewer and water, 1970
13 Double blueprint of road and fence / electrical, 1970
14 Double blueprint of stage area / stage side view, 1970
15 Final festival poster, 1970