TABLE OF CONTENTS
Overview
Agency History
Scope and Contents of the Records
Organization of the Records
Restrictions
Index Terms
Related Material
Administrative Information
Description of Series
Public relations records, 2006-2010, undated,
US-Mexico border (livestock) records, 2004-2008, undated,
Administrative records, 2005-2009, undated,
Minutes, 2004-2010,
undated,
State Fair of Texas legal files, 2003, 2006,
Rural Texas exports files, 2002-2009, undated
Wine Industry Development Advisory Committee records, 2007-2009, undated,
Enology, horticulture, and organic standards files, 2003-2009, undated,
Sunset review files, 2003-2009,
Community outreach files, 2005-2010, undated
GOTEPP - GO TEXAN Partner Program files, 2000-2009, undated,
GO TEXAN graphic design and marketing records, 2003-2009, undated,
GO TEXAN Marketing administration records, 2004-2010, undated,
Budgets and funding correspondence, 2009,
Southern U.S. Trade Association (SUSTA) files, 2006-2010, undated,
|
Texas Department of Agriculture:
An Inventory of Department of Agriculture Assistant Commissioner of Marketing
Records, 2000-2011, undated,
bulk 2003-2009
|
|
|
|
|
Creator: |
Texas. Department of
Agriculture. |
|
Title: |
Department of Agriculture, Assistant
Commissioner of Marketing records |
|
Dates: | 2000-2011, undated |
|
Dates (Bulk): | bulk 2003-2009 |
|
Abstract: |
The Texas Department of Agriculture markets
Texas agriculture products with a variety of outreach programs. The majority of the
collection includes materials of the GO TEXAN Partner Program and Texas Wine Marketing and
Assistance Program. The records in this collection, dating 2000 to 2011, and undated, bulk
2003-2009, represent those accrued by the assistant commissioner for marketing during the
tenures of Agriculture commissioners Susan Combs and Todd Staples. The collection includes
correspondence, memoranda, meeting minutes, personal notes, agenda, manuals, rules, drafts,
organization charts, reports, legal advice and opinions, speeches, presentations, pamphlets,
brochures, and printed materials. |
|
Quantity: |
5 cubic ft. |
|
Language |
These records are written in English. |
|
Repository: |
Texas
State Archives |
|
Sponsor: |
UT Austin School of Information, |
The Texas Department of Agriculture (TDA) was created in 1907 (House Bill 274 and Senate
Joint Resolution 13, 30th Texas Legislature, Regular Session). Until then, official
agricultural business had been conducted by the Department of Agriculture, Insurance,
Statistics, and History. The records in this collection represent those accrued by the
assistant commissioner for marketing during the tenures of Agriculture commissioners Susan
Combs and Todd Staples. As of September 1, 2011, the Texas Department of Agriculture no
longer has a stand-alone marketing division.
The department, with headquarters in Austin, has 12 district offices - in Amarillo,
Beaumont, Brenham, Dallas, Houston, Lubbock, Odessa, San Antonio, San Juan, Stephenville,
Tyler, and Vernon. Its consumer-services division is one of the largest in the state
administration. Current duties include promoting Texas agricultural products locally,
nationally and internationally; assisting in the development of the agribusiness industry in
Texas; regulating the sale, use and disposal of pesticides and herbicides; controlling
destructive plant pests and diseases; and ensuring the accuracy of all weighing or measuring
devices (such as grocery scales and gas pumps) used in commercial transactions. TDA
includes: five regional centers in Dallas, Houston, Lubbock, San Antonio, and San Juan; four
sub-offices in Amarillo, Corpus Christi, El Paso, and Tyler; three seed laboratories in
Giddings, Lubbock, and Stephenville; six export pens in Brownsville, Del Rio, Eagle Pass,
Houston, and Laredo; six Cooperative Inspection Program Facilities in Alamo, Austin,
Brownsville, Gorman, Pearsall, and Pleasanton; and a pesticide laboratory in Brenham.
Agricultural programs are carried out by the Marketing and Agribusiness Development
Division, Pesticide Programs Division, Producer Services Division, and Regulatory Programs
Division. Supporting TDA divisions consist of Administration, Communications, General
Counsel, Intergovernmental Affairs and Internal Audit. In addition, the Texas Agricultural
Statistics Service and the Texas Cooperative Inspection Program are joint federal-state
programs operated by TDA and the federal government. The statistics service provides state,
district, and county estimates for major field crops, small grains, livestock, fruit,
pecans, and vegetables, while the inspection program oversees the quality inspection of
fresh fruits, vegetables, nuts, and peanuts. TDA also works in conjunction with the
Agriculture Resources Protection Authority on pesticide issues, the Texas Boll Weevil
Eradication Foundation, Inc., the Texas Food and Fibers Commission on natural fibers
development and plant food protein research, and a variety of advisory boards. Finally, TDA
administers the Texas Agricultural Finance Authority, which provides financial assistance to
agriculture related businesses for the production, processing, marketing, and export of
Texas agricultural products.
In 1998, Susan Combs, a fourth-generation rancher, was elected the state's 10th
commissioner of agriculture and the first woman in the state’s history to hold this
position. In 2006, she was succeeded by Todd Staples, a former high school Future Farmers of
America member and graduate of Texas A&M University, who was re-elected in 2010.
In 1999 the Texas Legislature decided that the state needed a Texas agricultural product
promotion program to increase consumer awareness and expand the markets for Texas
Agricultural products. The Texas Department of Agriculture, through the GO TEXAN Partner
Program, program grants and matching funds, was determined the proper department to
accomplish this goal (House Bill 2719, 76th Legislature, Regular Session). The GO TEXAN
program was established to encourage the development and expansion of markets through the
participation of eligible applicants who provide funds to be matched for promotional
marketing programs implemented by TDA. Specifically, the program is to develop procedures
for acceptance and administration of funds received to administer the program; develop
application screening and selection procedures; develop a general promotional campaign for
Texas agricultural products and advertising campaigns for specific Texas products based on
successful project requests; develop advertising programs and promotional materials for use
by program participants; contract with media representatives to disperse promotional
materials; and receive matching funds and establish internal reporting requirements. For the
purposes of the program, an eligible applicant must be a state or regional organization that
promotes the marketing and sale of Texas agricultural products and does not stand to profit
directly from specific sales of agricultural commodities; a cooperative organization; a
state agency or board that promotes the marketing and sale of agricultural products; a
national organization or board that represents Texas producers and promotes the sale of
Texas products; an eligible small business; or any other appropriate entity. Program monies
are maintained in the general revenue fund in the GO TEXAN partner program account.
The department markets and supports the Texas wine industry through the Texas Wine
Marketing Assistance Program and with funding from the Wine Industry Development Fund. In
2001 the Texas wine industry, in conjunction with Texas legislators and TDA, established the
Texas Wine Marketing Assistance Program (House Bill 892, 77th Legislature, Regular Session).
This program was enhanced by the Wine Industry Development Fund created in 2005 (Senate
Bills 1370 and 1137, 79th Legislature, Regular Session).
(Sources: Previous Texas Department of Agriculture finding aids prepared by TSLAC staff and
the records themselves.)
Return to the Table of Contents
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a variety
of outreach programs. These records consist of minutes, correspondence, memoranda, notes,
agenda, manuals, rules, drafts, organizations charts, reports, legal advice and opinions,
speeches, presentations, pamphlets, brochures, and printed materials that document the
Department's Division of Marketing from 2000 to 2011, and undated, bulk 2003-2009. Meeting
files document the GO TEXAN, GO TEXAN Partner Program, GO TEXAN Wildlife Program, GO TEXAN
Restaurant Round-Up, Restaurant Focus Group, Live Texan, Texas Wine Industry Development
Advisory Committee (WIDAC), Texas Wine Team, Texas Wine and Grape Growers Association, TDA
Wine Program, Specialty Crop Task Force, TDA Texas Organic Agriculture Industry Advisory
Board, TDA Commissioner Advisory Council, and Healthy Students=Healthy Families Advisory
Committee, and a variety of other related bodies. The materials document the works of the
boards and committees in administering the programs that promote Texas agriculture and Texas
wine, promoting agricultural diversification in Texas, and promoting market expansion and
consumer awareness of Texas agricultural products. The materials also include meeting
records from non-TDA and non-Texas organizations with which members of the Division of
Marketing staff were involved or concerned.
Reports and studies files document research solicited or consulted by the Division of
Marketing in planning for various marketing initiatives, including Texas Wine Reports from
Apogee Search, Market Analysis of the Texas Wine Industry from Sam Houston State University,
Media Relations Report Wine Marketing Program from Tate Austin, Mexico Export Report, Texas Livestock Industry: A Review of Current Economic Conditions,
TDA agency highlights prepared by the assistant commissioner of marketing, Texas Consumption
and Production of Agricultural Commodities, a trip report from the Texas delegation
regarding the US-Cuba trade and economic council, TDA qualitative research finding focus
groups from the University of Houston, a marketing plan from the Wine and Spirits Management
Institute at the University of Houston, Strategies for the Texas Wine
Industry through 2030 from the University of Houston, TDA Texas Wine Industry
Development Advisory Committee report, TDA assessment report for Texas Public School
Nutrition Policy, Evaluation of the Square Meals Nutrition Education and Outreach Program
Initiatives, summary of TDA’s marketing assessment, School Meal Nutritional Assessment
report, Healthy Kids=Healthy Families Advisory Committee report, GO TEXAN Partner Program
Evaluation, GO TEXAN Executive Summary Report, Attitudes Towards GO TEXAN Report, Keep in
Mind Development report, GO TEXAN Marketing Events assessment report, an evaluation of the
GO TEXAN Marketing Program, results of member survey from The University of Texas and Texas
A&M University District Extension Administrator, and Marketing Fresh Cut Texas Citrus
Report.
Among the other major records, publication development files document the creation,
development, distribution, and occasional dissolution of other marketing-related initiatives
of TDA, including the development of logos, brochures, and advertising campaigns for the GO
TEXAN and Live Texan programs. Public relations files document the history of the Division
of Marketing’s advertising, marketing, and outreach efforts, including both in-house and
external marketing initiatives, industry partnerships, and include brochures, guides, press
releases, and media packets. Speeches, papers, and presentation files document the
development, drafts, and delivery of speeches and presentations by TDA commissioners Susan
Combs and Todd Staples to committees, advisory councils, and external stakeholders such as
industry associations, corporations, educational institutions, and producers. Legal opinions
and advice files document TDA’s research and implementation of contemporary legal standards
as they relate to the Division of Marketing’s various initiatives and programs.
To prepare this inventory, the described materials were cursorily reviewed to delineate
series, to confirm the accuracy of contents lists, to provide an estimate of dates covered,
and to determine record types.
Return to the Table of Contents
|
|
|
Organization of the Records |
|
The records are organized into 15 series by State Archives staff: |
|
|
|
|
Public relations records, 2006-2010, undated, 0.58 cubic ft. |
|
|
US-Mexico border (livestock) records, 2004-2008, undated, 0.26 cubic ft. |
|
|
Administrative records, 2005-2009, undated, 0.13 cubic ft. |
|
|
Minutes, 2004-2010, undated, 0.1 cubic ft. |
|
|
State Fair of Texas legal files, 2003, 2006, fractional |
|
|
Rural Texas exports files, 2002-2009, undated, 0.19 cubic ft. |
|
|
Wine Industry Development Advisory Committee records, 2007-2009, undated, 0.26 cubic
ft. |
|
|
Enology, Horticulture, and Organic Standards files, 2003-2009, undated, 0.45 cubic
ft. |
|
|
Sunset review files, 2003-2009, 0.29 cubic ft. |
|
|
Community outreach files, 2005-2010, undated, 0.23 cubic ft. |
|
|
GOTEPP - GO TEXAN Partner Program files, 2000-2009, undated, 0.16 cubic ft. |
|
|
GO TEXAN graphic design and marketing records, 2003-2009, undated, 0.26 cubic ft. |
|
|
GO TEXAN marketing administration records, 2004-2010, undated, 0.23 cubic ft. |
|
|
Budget and funding correspondence, 2009, fractional |
|
|
Southern U.S. Trade Association (SUSTA) files, 2006-2010, undated, 0.19 cubic ft.
|
Return to the Table of Contents
Restrictions on Access
Because of the possibility that portions of these records fall under Public Information Act
exceptions including, but not limited to attorney-client privilege, agency memoranda or
attorney work product (Texas Government Code, Section 552.107 or 111), an archivist must
review these records before they can be accessed for research. The records may be requested
for research under the provisions of the Public Information Act (Texas Government Code,
Chapter 552). The researcher may request an interview with an archivist or submit a request
by mail (Texas State Library and Archives Commission, P. O. Box 12927, Austin, TX 78711),
fax (512-463-5436), email (director.librarian@tsl.texas.gov), or see our web page (http://www.tsl.texas.gov/agency/customer/pia.html). Include enough description
and detail about the information requested to enable the archivist to accurately identify
and locate the information. If our review reveals information that may be excepted by the
Public Information Act, we are obligated to seek an open records decision from the Attorney
General on whether the records can be released. The Public Information Act allows the
Archives ten working days after receiving a request to make this determination. The Attorney
General has 45 working days to render a decision. Alternately, the Archives can inform you
of the nature of the potentially excepted information and if you agree, that information can
be redacted or removed and you can access the remainder of the records.
These restrictions particularly apply to the following series:
State Fair of Texas legal files, 2003, 2006, Box 2013/113-2
Rural Texas exports files, 2002-2009, undated, Box 2013/113-3
Restrictions on Use
Most records created by Texas state agencies are not copyrighted. State records also
include materials received by, not created by, state agencies. Copyright remains with the
creator. The researcher is responsible for complying with U.S. Copyright Law (Title 17
U.S.C.).
Technical Requirements
None.
Return to the Table of Contents
|
|
|
|
|
The terms listed here were used to catalog the records. The terms can
be used to find similar or related records. |
|
Personal Names: |
|
|
Combs, Susan. |
|
|
Staples, Todd. |
|
Corporate Names: |
|
|
Texas. Dept. of Agriculture.
Marketing Division. |
|
|
GO TEXAN Partner Program. |
|
|
Texas Wine Marketing Assistance
Program. |
|
Subjects: |
|
|
Agricultural administration--Texas. |
|
|
Agricultural credit--Texas. |
|
|
Crops--Texas. |
|
|
Conservation of natural resources--Texas. |
|
|
Agriculture--Texas. |
|
|
Agricultural exhibitions--Texas. |
|
|
Agricultural industries--Texas. |
|
|
Farm produce--Texas. |
|
|
Farmers--Texas. |
|
|
Livestock--Texas. |
|
|
Fairs--Texas. |
|
|
Agricultural processing
plants--Texas. |
|
|
Wine industry--Texas. |
|
|
Agriculture--Economic aspects--Texas. |
|
|
Agricultural diversification--Texas. |
|
|
Agricultural development
projects--Texas. |
|
|
Agriculture--Texas--Finance. |
|
|
Agricultural pests--Control--Texas. |
|
|
Farm produce--Texas--Marketing. |
|
|
Agricultural chemicals--Texas. |
|
Document Types: |
|
|
Publications--Texas--Agriculture--2000-2010. |
|
|
Speeches
(documents)--Texas--Agriculture--2000-2010. |
|
|
Press releases--Texas--Agriculture--2000-2010. |
|
|
Correspondence--Texas--Agriculture--2000-2011. |
|
|
Memorandums--Texas--Agriculture--2000-2011. |
|
|
Minutes (administrative
records)--Texas--Agriculture--2004-2010. |
|
|
Agendas (administrative
records)--Texas--Agriculture--2004-2010. |
|
|
Administrative
reports--Texas--Agriculture--2000-2010 |
|
Functions: |
|
|
Promoting agriculture. |
|
|
Documenting agriculture. |
|
|
Promoting agricultural
diversification. |
|
|
Administering grants-in-aid. |
Return to the Table of Contents
|
|
|
|
The following materials are offered as possible sources of further
information on the agencies and subjects covered by the records. The listing is not
exhaustive. |
|
Texas State Archives |
|
|
Texas Department of
Agriculture Records, 1924-2001, bulk 1960-1997, 213.43 cubic ft. |
|
|
Texas Department of
Agriculture Slide Collection, 1966-1998, undated, bulk 1980-1989, 19.25 cubic ft. |
|
|
Texas Department of
Agriculture Photograph Collection, 1969-1996, bulk 1980-1989, 85.5 cubic ft. |
|
Publications |
|
|
Texas Department of Agriculture, Texas Gazette (periodical), 1987- |
|
|
Texas Department of Agriculture, TDA Quarterly (periodical), 1975-1983 |
|
|
Texas Department of Agriculture, Grassroots (periodical), 1986- |
Return to the Table of Contents
(Identify the item and cite the series), Texas Department of Agriculture, Assistant
Commissioner of Marketing records. Archives and Information Services Division, Texas State
Library and Archives Commission.
Accession number: 2013/113
These records were transferred to the Archives and Information Services Division of the
Texas State Library and Archives Commission by the Texas Department of Agriculture, on
April 2, 2013.
Processing and finding aid by Susan Floyd and Monica Lozano, students at the University
of Texas at Austin, School of Information, February-May, 2014
Corrections to finding aid and DACS-compliance by Aditi Worcester, August 2014
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Public relations records, 2006-2010, undated, 0.58 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist of minutes, supporting documentation
for meetings (namely correspondence, agendas, and studies), strategic plans, and press
publications (including publication development) of the GO TEXAN, Texas Wine, Restaurant
Night, Restaurant Round-Up, and related programs, as well as document TDA partnerships
with television, radio, and newspapers. Files date 2006 to 2010, and undated. These
materials document the work of the Division of Marketing promoting the use of Texas
agricultural produce in the restaurant industry, and include such items as discussion of
Dallas Restaurant Week, Market to Menu, GO TEXAN Restaurant Night, T.V. Munson
Viticulture and Enology Center, market analysis of the Texas wine industry,
agri-tourism, and Texas Wine Trails. |
|
See the series Minutes for further information. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Public relations records, Texas Department of Agriculture,
Assistant Commissioner for Marketing records. Archives and Information Services
Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-1 |
|
|
KRLD Dallas Restaurant Week, 2007 |
|
|
|
Market to Menu, 2010 |
|
|
|
Photoshoot - restaurant program, 2008, undated |
|
|
|
GTRR (GO TEXAN Restaurant Round-Up), September 28-October 2, 2009, undated [3 folders] |
|
|
|
GT (GO TEXAN) Restaurant Night, 2008,
undated |
|
|
|
Restaurant program continued, 2007-2008, undated |
|
|
|
Restaurant focus group, November 17,
2008 |
|
|
|
Apogee search, 2007-2008 |
|
|
|
Munson Texas VIN-EXPO, 2008 |
|
|
|
Spec's, 2008 |
|
|
|
Market analysis of Texas Wine Industry, Sam Houston State University,
2007 |
|
|
|
TAH (Tate Austin Hahn) chronology since 5/19/08, 2008 [2 folders] |
|
|
|
Tate Austin FY 07, 2006-2007 [4 folders] |
|
|
|
Tate Austin FY 08, 2007-2009 [4 folders] |
|
|
|
Tate Austin-Media Relations Report, 2006-2008 |
|
|
|
Tate Austin Hahn FY 09, 2008-2009 [5 folders] |
|
|
|
Tate Austin Hahn FY 10, 2009-2010 |
|
|
|
TWMAP (Texas Wine Marketing Assistance Program), Texas Wine Advisory
Committee, 2006-2007 |
|
|
|
Texas Wine Trails, 2009-2010 |
|
|
|
TWGGA (Texas Wine and Grape Growers Association) Committee, 2009 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
US-Mexico border (livestock) records, 2004-2008, undated, 0.26 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products, including
livestock, with a variety of outreach programs. These records consist of correspondence,
presentations, reports and studies, and plans and planning records of the Department's
Division of Marketing’s initiatives relating to livestock pens along the United
States-Mexico border, dating 2004 to 2008, and undated. These materials document border
livestock and export pens, commodity reporting, exports to Mexico, Mexican livestock
standards, the transmission of bovine spongiform encephalopathy (BSE), Texas biofuels
development and farm-raised catfish, primarily regarding the Brownsville area. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), US-Mexico border (livestock) records, Texas Department of
Agriculture, Assistant Commissioner for Marketing records. Archives and Information
Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-2 |
|
|
Livestock pens, 2004,
undated |
|
|
|
Commodity reporting / livestock pens, undated |
|
|
|
Brownsville deal, June
2006 |
|
|
|
Export pens policies / rules, 2005-2006 |
|
|
|
Export pens, 2004-2007 |
|
|
|
Mexico export report, 2004 [2 folders] |
|
|
|
Livestock reports on Mexico, 2007 |
|
|
|
Market news - statistics, 2008 |
|
|
|
Agency-wide marketing efforts, 2007 [12 folders] |
|
|
|
Agency highlights - TDA, October 4,
2007 |
|
|
|
Biofuels program, 2007 |
|
|
|
Catfish, 2008 |
|
|
|
Communications, 2007 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Administrative records, 2005-2009, undated, 0.13 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist of the Department's Division of
Marketing administrative records, including correspondence, reports, meeting agendas,
notes, participant lists, and fact sheets relating to Texas agricultural production vs.
consumption; TDA-developed curricula; marketing and training seminars; Texas Legislature
sine die reports; lists of events and participants at the Smithsonian Folklife Festival;
TDA speeches and presentations; and Texas A&M University tourism research, dating
2005-2009, and undated. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Administrative files, Texas Department of Agriculture, Assistant
Commissioner for Marketing records. Archives and Information Services Division, Texas
State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-2 |
|
|
Texas agricultural production vs. consumption, 2008-2009 |
|
|
|
TDA curriculum development training, 2009 |
|
|
|
Marketing and training seminar, undated |
|
|
|
Sine die reports, 2005,
2007 |
|
|
|
Smithsonian folklife festival, June
27-29, 2008 |
|
|
|
Smithsonian Institute, 2008 |
|
|
|
Speeches / presentations, 2007-2008,
undated |
|
|
|
TAMU (Texas A&M University) tourism research, 2005, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Minutes, 2004-2010,
undated, 0.1 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist of the Department's Division of
Marketing meeting minutes, notes, and related records for the Texas State Agency Tourism
Council, Texas Travel Industry Association, Texas Restaurant Association, GO TEXAN
Wildlife Program, Livestock Marketing, Animal ID, American Quarter Horse Association,
Border Issues Network, Livestock Assistance, Country of Origin Labeling, and the Equine
Incentive programs, dating 2004-2010, and undated. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Minutes, Texas Department of Agriculture, Assistant Commissioner
for Marketing records. Archives and Information Services Division, Texas State Library
and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-2 |
|
|
TSATC (Texas State Agency Tourism Council), 2009 |
|
|
|
TTIA (Texas Travel Industry Association) Unity Dinner, February 2009 |
|
|
|
Tourism notes, 2004 |
|
|
|
TRA (Texas Restaurant Association), 2009 |
|
|
|
GT (GO TEXAN) Wildlife Program, 2008-2009, undated |
|
|
|
Livestock marketing, 2008-2009 |
|
|
|
Animal ID, 2006 |
|
|
|
AQHA (American Quarter Horse Association), 2004 |
|
|
|
Border issues network, 2009 |
|
|
|
Livestock assistance program, undated |
|
|
|
Country of origin labeling (COOL), 2009 |
|
|
|
Equine Incentive Program, 2008-2010 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
State Fair of Texas legal files, 2003, 2006, fractional |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist of limited legal opinions and advice
records from a larger original TDA Division of Marketing record series pertaining to the
State Fair of Texas and other fair-related programs, including Borden’s/Kitchen Craft
State Fair of Texas and the Texas Yes! Campaign, dating 2003 and 2006. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), State Fair of Texas legal files, Texas Department of Agriculture,
Assistant Commissioner for Marketing records. Archives and Information Services
Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Documents specifically marked as attorney work product are restricted under the Texas
Public Information Act, 552.111. Refer to the overall restriction statement for
instructions on requesting access through the Texas Attorney General. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-2 |
|
|
Borden’s/Kitchen Craft State Fair of Texas, 2006 |
|
|
|
Texas Yes!, volume 1, 2003 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Rural Texas exports files, 2002-2009, undated 0.19 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets rural Texas agriculture products with
a variety of outreach programs. These records consist primarily of planning records,
along with correspondence, reports and studies, and legal opinions and advice relating
to functions of the TDA Division of Marketing as relevant to exporting rural Texas
products, with a focus on beef products, dating 2002 to 2009, and undated. These
materials document the GO TEXAN Rural Communities Program, GO TEXAN Rural Communities
Hometown Stars / Bootstrap Bucks, GO TEXAN Rural Communities Membership, Rural Tourism
Workshop Program - Texas Travel Industry Association, Texas Yes!; international
marketing; Texas export market to Cuba; Texas delegation travel planning; and Texas
trade mission to Canada. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Rural Texas Exports files, Texas Department of Agriculture,
Assistant Commissioner for Marketing records. Archives and Information Services
Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Documents specifically marked as attorney work product are restricted under the Texas
Public Information Act, 552.111. Refer to the overall restriction statement for
instructions on requesting access through the Texas Attorney General. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-3 |
|
|
GT (GO TEXAN) rural communities, 2008-2009, undated |
|
|
|
|
[Includes attorney work.] |
|
|
|
GTRC (GO TEXAN Rural Communities) Hometown Stars / Bootstrap Bucks, 2009 |
|
|
|
GTRC membership, 2009 |
|
|
|
Rural tourism workshop program, TTIA (Texas Travel Industry Association),
2007-2009 |
|
|
|
TY! (Texas Yes!) to GTRC, 2008 |
|
|
|
International marketing, 2003-2004,
2009 |
|
|
|
Port of Corpus Christi, Cuba, 2005 |
|
|
|
Cuba travel license, 2006 |
|
|
|
Cuba, 2002-2009 |
|
|
|
Cuba mission, 2008 |
|
|
|
Loggins meat, 2004 |
|
|
|
Texas Cuba Trade Alliance, 2004 |
|
|
|
Texas Trade Mission Canada, 2004 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Wine Industry Development Advisory Committee records, 2007-2009, undated,
0.26 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets the Texas wine industry with a
variety of outreach programs. These records consist of correspondence, reports, studies,
meeting agendas, minutes, and supporting documentation relating to the TDA Division of
Marketing’s Texas Wine Industry Development Advisory Committee (WIDAC), dating 2007 to
2009, and undated. These records document University of Houston research and focus group
findings, WIDAC research and marketing planning, wine industry statistics, WIDAC
publications (Wine Notes), and other related records. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Texas Wine Industry Development Advisory Committee records, Texas
Department of Agriculture, Assistant Commissioner for Marketing records. Archives and
Information Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-3 |
|
|
WIDAC (Wine Industry Development Advisory Committee) Board, 2007 |
|
|
|
University of Houston - focus group findings, 2007 |
|
|
|
University of Houston - general, 2007, undated |
|
|
|
WIDAC, December 4,
2008 |
|
|
|
WIDAC July 13, 2007, 2000, 2005,
2007, undated |
|
|
|
WIDAC meeting minutes, 2005-2009 |
|
|
|
Wine Notes: November 2006-December 2007,
2005, 2007, undated [2 folders] |
|
|
|
Wine program meeting, January 29,
2009 |
|
|
|
Wine selections, 2007 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Enology, horticulture, and organic standards files, 2003-2009, undated, 0.45 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist primarily of planning records, legal
opinions and advice, minutes and agendas, and reports and studies relating to the TDA
Division of Marketing’s enology, horticulture, and organic standards research and
planning, dating 2003 to 2009, and undated. These materials document TDA’s efforts to
develop and implement agricultural programs relating to enology, horticulture, and
organic standards, including through the Texas wine industry, Farm to School program,
Federal State Marketing Improvement Program Project, Specialty Crop Task Force, and
Texas Organic Agriculture Industry Advisory Board. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Enology, Horticulture, and Organic Standards files, Texas
Department of Agriculture, Assistant Commissioner for Marketing records. Archives and
Information Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-3 |
|
|
Texas wine industry, Senate Bill 13702006, undated [3 folders] |
|
|
|
Farm to School, 2003,
undated |
|
|
|
Farmers market, 2004 |
|
|
|
From Market to Menu FY 2009, undated |
|
|
|
FSMIP (Federal State Marketing Improvement Program Project) FY 07, 2007 |
|
|
|
Specialty crop FY 10, 2009 |
|
|
|
TDA Final Project Report; Mays Business School Horticulture Presentation -
Texas A&M University, 2007,
2009 |
|
|
|
Organic agricultural industry advisory board, 2007-2009 |
|
|
|
Organic licensing, 2009 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sunset review files, 2003-2009, 0.29 cubic ft. |
|
The Texas Sunset Advisory Commission reviews state agencies subject to the Texas Sunset
Act to determine if the agencies are providing necessary services in an effective
manner, and if the agencies or functions should be continued, abolished, or modified.
These records consist of correspondence, meeting agendas and minutes, sunset review
reports and documentation, planning records, reports and studies, and agency policies
and procedures related to the Department's Texas Sunset Commission review cycle, dating
2008 to 2009. The records include notes from the TDA executive; Commissioner Susan
Combs’s advisory council and meeting notes, 2003-2006; sunset review records;
Back-to-School campaign 2007; Bring It campaign; Cross-division plan (marketing and
outreach team for food and nutrition division); Texas Public School Nutrition Policy;
Nutrition: U.S. Department of Agriculture program, 2005-2006; Fruit and Vegetable
Program; and Planning Meeting, May 3, 2003. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Sunset review files, Texas Department of Agriculture, Assistant
Commissioner for Marketing records. Archives and Information Services Division, Texas
State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-4 |
|
|
Notes from the executive, 2009 |
|
|
|
Susan Combs advisory council and meeting notes, 2003, 2005-2006 |
|
|
|
Sunset review, 2004 [6 folders] |
|
|
|
Back-to-school campaign, 2007-2008 |
|
|
|
Bring It campaign, 2009 |
|
|
|
Cross division plan, marketing and outreach team for food and nutrition
division, 2009 |
|
|
|
TPNSP (Texas Public School Nutrition Policy), 2005-2006 |
|
|
|
Nutrition: USDA (United States Department of Agriculture) program; Fruit and
Vegetable program, 2005-2006 |
|
|
|
May 3rd planning meeting, nutrition, 2006-2007 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Community outreach files, 2005-2010, undated 0.23 cubic ft. |
|
The Texas Department of Agriculture (TDA) promotes Texas agriculture, businesses and
communities on the state, national and international levels; enhances the economic
vitality and quality of life in rural Texas; provides rural communities the tools needed
to attract and retain businesses, expand and improve public infrastructure, and secure
quality health care; and provides financial assistance to agricultural producers,
especially young farmers and ranchers, to expand their production capabilities. These
records consist of planning records, publications, reports and studies, and meeting
agendas and minutes relating to the TDA Division of Marketing’s community outreach
programs, primarily relating to schools, retirees, and regional sub-office partnerships,
dating 2005 to 2010, and undated. These materials document nutrition notes, October
2006-2010; Supervised Agricultural Experience plan, fiscal year 2006; School Year
Assessment of Texas Public School Nutrition Policy, 2005-2006; School meal nutritional
assessment report, January 2007; Healthy Students=Healthy Families Advisory Committee;
Rural Economic Development Commission; Certified Retirement Community Program; and other
records relating to economic development initiatives. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Community outreach files, Texas Department of Agriculture,
Assistant Commissioner for Marketing records. Archives and Information Services
Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-4 |
|
|
Nutrition notes, 2006-2010 |
|
|
|
SAE (Supervised Agricultural Experience) plan, FY 06, 2005 |
|
|
|
School-year assessment of the Texas Public School Nutrition Policy School
(TPSNP) meal nutritional assessment report, January 2007 |
|
|
|
Healthy Students=Healthy Families Advisory Committee, 2007 |
|
|
|
Rural economic development division, 2008, undated |
|
|
|
Certified Retirement Community Program (CRCP), 2007-2008 |
|
|
|
Economic development, 2008 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GOTEPP - GO TEXAN Partner Program files, 2000-2009, undated, 0.16 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products through
the GO TEXAN Partner Program, a matching fund program designed to double the money
available for members to market and promote their Texas agricultural products. These
records consist of reports and studies, meeting agendas and minutes, presentations,
publications, reports and studies, legal opinions and advice, and correspondence
relating to the TDA Division of Marketing’s GO TEXAN Partner Program (GOTEPP), dating
2000 to 2009, and undated. These materials document the activities of the GOTEPP board
regarding the program, as well as other project approvals, accepted grants, and project
status reports. Also included are materials relating to the Texas Nursery Landscape
Association Marketing Program, Texas Superstars, Texas Organic Agricultural Industry
Advisory Board, University of Texas / GO TEXAN Brand Awareness Study, spring 2009, and
logo development for the GO TEXAN and Live Texan programs. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), GOTEPP - GO TEXAN Partner Program files, Texas Department of
Agriculture, Assistant Commissioner for Marketing records. Archives and Information
Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-4 |
|
|
GO TEPP (GO TEXAN Partner Program), 2008 |
|
|
|
GO TEPP, 2000-2002 |
|
|
|
GO TEPP board, 2007 |
|
|
|
GO TEPP summary, 2002-2003 |
|
|
|
TNLA (Texas Nursery and Landscape Association) marketing program, 2009 |
|
|
|
Texas Superstars, 2003 |
|
|
|
Texas Organic Agricultural Industry Advisory Board, 2008 |
|
|
|
UT/GT (University of Texas/GO TEXAN) brand awareness study, 2009 |
|
|
|
GO TEXAN Consumer Studies, University of Texas, 2009 [2 folders] |
|
|
|
Logo certificates, 2007 |
|
|
|
Logo guidelines, 2004,
2007 |
|
|
|
Logos and taglines, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GO TEXAN graphic design and marketing records, 2003-2009, undated, 0.26 cubic ft. |
|
The Texas Department of Agriculture markets Texas agriculture products with a variety
of outreach programs, including the GO TEXAN campaign. These records consist of
correspondence, presentations, notes, brochures, and legal opinions and advice relating
to the design of the GO TEXAN logo, dating 2003 to 2009, and undated. These materials
document the development of the GO TEXAN logo and associated marketing materials, as
well as communication with the U.S. Patent and Trademark Office. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), GO TEXAN graphic design and marketing records, Texas Department of
Agriculture, Assistant Commissioner for Marketing records. Archives and Information
Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-5 |
|
|
Marketing logo diagram, 2007,
undated |
|
|
|
GO TEXAN, 2007, 2009,
undated |
|
|
|
Divisional display materials, undated |
|
|
|
GO TEXAN/U.S. Patent Trademark Office (USPTO), 2008-2009 |
|
|
|
GT (GO TEXAN) brand awareness, 2009 |
|
|
|
GO TEXAN marketing assessment, 2003,
undated |
|
|
|
GT TV opportunities, 2008 |
|
|
|
GO TEXAN PowerPoint notes, undated |
|
|
|
GO TEXAN recruitment presentation, 2009 |
|
|
|
GO TEXAN rules 09/03, 2004 |
|
|
|
HEB "Texas Days" meeting, San Antonio,
April 30, 2004 |
|
|
|
Industry recruitment list for GO TEXAN memberships, 2009 |
|
|
|
Live Texan, 2007 |
|
|
|
Live Texan logo options, undated |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GO TEXAN Marketing administration records, 2004-2010, undated, 0.23 cubic ft. |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs, including the GO TEXAN campaign. These records consist of
plans and planning records, publication development files, correspondence, and reports
and studies relating to the TDA Division of Marketing’s development of campaigns for the
100th year celebration of TDA’s centennial (1907-2007), dating 2004 to 2010, and
undated. These materials document TDA’s publication development relating to various
100th year celebration initiatives, including blogging, border and cross-border
programs, initiatives and partnerships with Amtrak, Lockheed Martin, the development of
the GO TEXAN and Live Texan logos, as well as Commissioner Todd Staples’s plans for the
Commissioner’s Strategic Management Initiative (CSM) and Commissioner’s Academy of
Service Excellence (CASE). |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), GO TEXAN Marketing administration records, Texas Department of
Agriculture, Assistant Commissioner for Marketing records. Archives and Information
Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-5 |
|
|
Live Texan logo development, undated |
|
|
|
10 point plans, FY 08, 2007 |
|
|
|
In-marketing plans, 2004-2005 |
|
|
|
For fiscal year 09 files, 2008 |
|
|
|
TDA 100-year updates, 2007 |
|
|
|
100th year celebration, 2007 |
|
|
|
American Farm Bureau Federation annual meeting, 2008 |
|
|
|
Advisory board candidates, 2007 |
|
|
|
Amtrak, 2004 |
|
|
|
Blogging, 2009 |
|
|
|
Border, 2004 |
|
|
|
Commissioner’s Strategic Management Initiative (CSM); Commissioner’s Academy
of Service Excellence (CASE), 2009-2010 |
|
|
|
TDA correspondence tracking systems, Lockheed Martin – Intranet Quorum
System, 2009 |
|
|
|
Food safety, 2009 |
|
|
|
FSMIP (Federal State Marketing Improvement Plan), 2009 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Budgets and funding correspondence, 2009, fractional |
|
The Texas Department of Agriculture (TDA) markets Texas agriculture products with a
variety of outreach programs. These records consist of the TDA Division of Marketing’s
correspondence with Greer Farms and its proprietor, Gene Richards, along with
correspondence relating to federal grants for international travel, dating 2009. These
materials document TDA’s draft proposals for several federally-funded foreign trips with
United States Secretary of Agriculture Ed Schafer and 250 executives from 37
nations. |
|
Arrangement |
|
The records are in groups, filed by subject. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Budgets and funding correspondence, Texas Department of
Agriculture. Archives and Information Services Division, Texas State Library and
Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-5 |
|
|
Greer Farms (member correspondence), 2009 |
|
|
|
International travel federal grants, 2009 |
Return to the Table of Contents
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Southern U.S. Trade Association (SUSTA) files, 2006-2010, undated, 0.19 cubic ft. |
|
The Texas Department of Agriculture (TDA) participates as a member of the Southern U.S.
Trade Association (SUSTA), a non-profit agricultural export trade development
association comprised of the Departments of Agriculture of the 15 southern states and
the Commonwealth of Puerto Rico. SUSTA's mission is to increase the export of southern
U.S. food and agricultural products and enhance the economic wellbeing of the region.
These records consist of correspondence, presentations, presentation notes, and agency
rules, policies, and procedures of the TDA Division of Marketing’s initiatives relating
to SUSTA, dating 2006 to 2010, and undated. These materials document the development of
SUSTA talking points related to the Texas Minority Export Training (MET) program; SUSTA
operations weekly reports; TDA Commissioner Susan Comb’s conference calls with SUSTA;
and rules, policies, and procedures relating to GO TEXAN marketing and promotion
overviews and event surveys. |
|
Arrangement |
|
The records are in groups, filed roughly by subject, with some groupings by year.
Filing systems appear to vary between commissioners. Records remain in the order as
received. |
|
Preferred Citation |
|
(Identify the item), Southern U.S. Trade Association (SUSTA) files, Texas Department of
Agriculture, Assistant Commissioner for Marketing records. Archives and Information
Services Division, Texas State Library and Archives Commission. |
|
Restrictions on Access |
|
Because of the possibility that portions of these records fall under Public Information
Act exceptions, an archivist must review these records before they can be accessed for
research. |
|
Restrictions on Use |
|
None. |
Box |
2013/113-5 |
|
|
SUSTA minority export training program, 2008 |
|
|
|
Operations weekly reports, 2006 |
|
|
|
Commissioner conference calls, 2006 |
|
|
|
GO TEXAN marketing and promotion – division operations, 2007-2008 [4 folders] |
|
|
|
GO TEXAN marketing and promotion – division operations, 2008-2009 [3 folders] |
Return to the Table of Contents
|